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If you’re using a 3rd party lander / broker do you mystery shop your domains?
E.g. fill out the lead form with an anon contact and see what a prospective buyer would experience.
I’ve been running a few experiments and so far the gap analysis of what I’m seeing Vs what a world class conversion process looks like is pretty far apart.
For example:
- questions used during lead collection not respected nor leveraged by the broker
- 30-60 minute time for broker to respond
- email templates a little clunky and repetitive (feels robotic not like talking with a human)
- very transactional responses (linking to cart instead of giving price info) and not using info given during lead collection to build a relationship, engage, or sell.
Interested to hear what others have experienced. But I can see why many people choose to broker their own names.
E.g. fill out the lead form with an anon contact and see what a prospective buyer would experience.
I’ve been running a few experiments and so far the gap analysis of what I’m seeing Vs what a world class conversion process looks like is pretty far apart.
For example:
- questions used during lead collection not respected nor leveraged by the broker
- 30-60 minute time for broker to respond
- email templates a little clunky and repetitive (feels robotic not like talking with a human)
- very transactional responses (linking to cart instead of giving price info) and not using info given during lead collection to build a relationship, engage, or sell.
Interested to hear what others have experienced. But I can see why many people choose to broker their own names.