news My.com moves gaming division to My.games

[cipcip]

I just got an email saying that My.com gaming division will move to My.games

Here is the email:

Greetings!
You have received this email since you are a registered My.com user. We are happy to inform you that My.com games will soon be moving to our new gaming platform: MY.GAMES Store.

We are doing everything we can to make the transition of all registrations and accounts as safe and smooth as possible. All your achievements and game progression will be transferred, and no data will be lost.

The launch of MY.GAMES Store will happen in several stages. More and more games will become available through MY.GAMES Store, as well as services and tools that we did not have on the current platform.

Thank you for staying with us!
My.com

 

[Blake_Donuts]

When people hear that your company is My Games, they will go to mygames.com the 95% of the times, or check it for sure at least once. I think they have choosed my.games because they don't expect too much traffic going to that domain, as it looks like a corporate web. If they would plan to run an end user site with lots of traffic, now that would be a BIG gift for mygames.com. Again.. in my opinion

I can appreciate your opinion, but worry this has been the value prop of the "old guard" when it comes to domains for a decade now.

The truth is that user behavior has changed, and search engines are smarter than ever. 95% of people use google to navigate, and my.games has been ranked dead first since it first launched for the search for "my games". It also began to index in first position faster than any other name I have seen developed. Mygames.com is sitting about 47 results underneath it.

Direct navigation is no longer a fruitful argument with the clear change in user behavior when it comes to search. Just ask yourself how you got to craigslist last? Did you type in the url, or did you google "craigslist" and click the top result?

I worked with my.com to complete this deal, and it has truly become another shinning example of whats possible when forward looking companies embrace the opportunity to leverage some of the best possible names available to them. You don't need to spend big money on a .com, when you can get the same results, and arguably better branding with domains that form natural phrases.

There is only a handful of Go and My domains that are still available, and you should expect to see some more great sales and developed sites in the near future!

 

[Brands.International]

I can appreciate your opinion, but worry this has been the value prop of the "old guard" when it comes to domains for a decade now.

The truth is that user behavior has changed, and search engines are smarter than ever. 95% of people use google to navigate, and my.games has been ranked dead first since it first launched for the search for "my games". It also began to index in first position faster than any other name I have seen developed. Mygames.com is sitting about 47 results underneath it.

Direct navigation is no longer a fruitful argument with the clear change in user behavior when it comes to search. Just ask yourself how you got to craigslist last? Did you type in the url, or did you google "craigslist" and click the top result?

I worked with my.com to complete this deal, and it has truly become another shinning example of whats possible when forward looking companies embrace the opportunity to leverage some of the best possible names available to them. You don't need to spend big money on a .com, when you can get the same results, and arguably better branding with domains that form natural phrases.

There is only a handful of Go and My domains that are still available, and you should expect to see some more great sales and developed sites in the near future!

Agree 100%, very well said