mTLD has not abandoned the RFP process, but has scheduled hundreds of names for auction. There is a general concensus that their inclusion of development rules for the names is a good move. Why not add a prospective (or even retroactive) mandate for backers and sponsors help build or market the extension. If the corporate sponsors of mTld have goals to profit (directly or potentially indirectly) off of the extension, then why can't the extension work in some press or other benefits..
mTld may have steered from the RFP process in small part due to investor protest, maybe they may take this to heart as well.
mTld may have steered from the RFP process in small part due to investor protest, maybe they may take this to heart as well.
