http://www.siliconrepublic.com/news/news.nv?storyid=single8501
07.06.2007 - The Dublin-headquartered organisation behind the .mobi domain has backed the mobile advertising guidelines developed by the international Mobile Marketing Association.
The guidelines, which are in their fourth revision, are the first step made by the Mobile Marketing Association’s (MMA) Mobile Advertising Committee towards defining the mobile advertising landscape.
“The guidelines are designed to stimulate the growth of mobile marketing by establishing a consistent global advertising guideline and best practice for the growth of the mobile advertising industry,” explained Laura Marriot, president of the MMA.
07.06.2007 - The Dublin-headquartered organisation behind the .mobi domain has backed the mobile advertising guidelines developed by the international Mobile Marketing Association.
The guidelines, which are in their fourth revision, are the first step made by the Mobile Marketing Association’s (MMA) Mobile Advertising Committee towards defining the mobile advertising landscape.
“The guidelines are designed to stimulate the growth of mobile marketing by establishing a consistent global advertising guideline and best practice for the growth of the mobile advertising industry,” explained Laura Marriot, president of the MMA.
