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innerActive and Jamster's Successful UK Trial of Mobile In-Game Advertising Service Generates 39% Average Click-Through Rate
Compelling results reinforce new benchmark for the ad-funded mobile entertainment industry.
Berlin, Germany (PRWEB) February 8, 2008 -- innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamster, establishes a new benchmark for the ad-funded mobile entertainment industry. Data from the six-week trial - which exposed UK mobile users to contextual, dynamically embedded advertising and promotions from brands such as Adidas, Domino's Pizza and Calvin Klein in exchange for free games -- shows a very high Click-Through-Rate (CTR) of 39 per cent.
The highly successful trial, which ended on 31 December '07, gave UK mobile users the opportunity to download six free games from the Jamster site, in return for viewing advertising and promotions from sponsors.
During the trial, users were exposed to completely non-intrusive ads, which were dynamically embedded and changed within the games, based on user behaviour. innerActive's self-learning mechanism delivers a highly granular level of detail about consumer behaviour, that enables more accurate tailoring of future offerings. The mobile advertisements and promotion features were sponsored by top international brands including: Calvin Klein, Domino's Pizza, Fox, SPIDER-MAN™ 3, Paramount Pictures, What's on TV, Pick Me Up, NME.COM, and eBay. Incentives included wallpapers, movie trailers, pizza vouchers and prizes such as portable media players.
Offer Yehudai, innerActive Co-CEO and Founder, comments: "We think the results of this trial speak for themselves. Our breakthrough technology, which enables us to dynamically embed relevant, contextual advertising and other marketing offers in-game, delivers great results. This new entertainment channel will offer an enriched user experience, reaching a vast and untapped audience and setting a new type of interactive dialogue between advertisers and audiences. This is the way forward for ad-funded mobile entertainment."
http://www.prweb.com/releases/mobile/advertising/prweb686483.htm
Compelling results reinforce new benchmark for the ad-funded mobile entertainment industry.
Berlin, Germany (PRWEB) February 8, 2008 -- innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamster, establishes a new benchmark for the ad-funded mobile entertainment industry. Data from the six-week trial - which exposed UK mobile users to contextual, dynamically embedded advertising and promotions from brands such as Adidas, Domino's Pizza and Calvin Klein in exchange for free games -- shows a very high Click-Through-Rate (CTR) of 39 per cent.
The highly successful trial, which ended on 31 December '07, gave UK mobile users the opportunity to download six free games from the Jamster site, in return for viewing advertising and promotions from sponsors.
During the trial, users were exposed to completely non-intrusive ads, which were dynamically embedded and changed within the games, based on user behaviour. innerActive's self-learning mechanism delivers a highly granular level of detail about consumer behaviour, that enables more accurate tailoring of future offerings. The mobile advertisements and promotion features were sponsored by top international brands including: Calvin Klein, Domino's Pizza, Fox, SPIDER-MAN™ 3, Paramount Pictures, What's on TV, Pick Me Up, NME.COM, and eBay. Incentives included wallpapers, movie trailers, pizza vouchers and prizes such as portable media players.
Offer Yehudai, innerActive Co-CEO and Founder, comments: "We think the results of this trial speak for themselves. Our breakthrough technology, which enables us to dynamically embed relevant, contextual advertising and other marketing offers in-game, delivers great results. This new entertainment channel will offer an enriched user experience, reaching a vast and untapped audience and setting a new type of interactive dialogue between advertisers and audiences. This is the way forward for ad-funded mobile entertainment."
http://www.prweb.com/releases/mobile/advertising/prweb686483.htm
