The idea is that .mobi websites will be optimised for viewing on mobile phones with their smaller screens and limited memory and bandwidth. Of course, every mobile handset has different capabilities, so itโs going to be difficult to optimize for the handsets in generalโฆthereโs no mention yet of what restrictions there will be on the .mobi domain โ whether you will need to own the trademark to get a brand (such as coke.mobi) and how you will demonstrate that you will actually put up a website optimized for mobiles.
With the dot coms I can have the best of both worlds, a site viewable by pc and also a transparent one for the mobile phone as I have now with some of my domains, and not have to worry about restrictions placed on the domains either by the registrars or by icann.
The .mobi domain passed the test of a strong industry group to promote and regulate it with mTLD, a joint venture between Hutchison 3, GSM Association, Ericsson, Microsoft, Nokia, Samsung, Telefonica Moviles , T-Mobile, Vodafone and now Syniverse. With these companies backing it itโs likely to get at least some traction in the marketplace.
Thereโs also an interesting language discussion: โMobiโ is short for mobile phones in the Netherlands, but it is a nickname that is used around the world. Belgians use โGSM,โ Germans โhandy,โ French โportableโ or โmobile,โ Britons โmobileโ and Americans โcell.โ Swedes have a โmobilโ and Finns make calls with a โkannyka.โ
I love the dot coms and will not be buying dot mobi's