marketing MasterCard Serbia asked ladies to share FB photos of, among other things, their credit card

[Kate]

Credit card companies should know all about phishing, right? McCain should know all about marketing, right? Combine the two in Serbia and you will get a marketing campaign that just went viral, although for the wrong reasons.

Mastercard Serbia organised a prize contest that asks female customers to share contents of their purse on Facebook. Their announcement post clearly shows the credit card details of a fictive customer:
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Source: http://svedic.org/programming/maste...hotos-of-among-other-things-their-credit-card