Marchex gives away free ads on some of their most high trafficked websites

[mike031]

Marchex gives away free ad spots on some of their most high trafficked websites and best domains.. But why?

One of the companies I've been following closely over the years is Marchex, who does some pretty cool stuff with domain mass development. They own hundreds of thousands of unique sites and have a majority of them developed, directory style. The sites are filled with relevant business listings. So I noticed last week that they rolled out a new setup. I am sure many will be surprised in regards to this latest move but I am not. I've actually been advocating and saying that this strategy works each and every time for many years now. It is refreshing to see some of the larger companies actually finally starting to get it and try out something new. Something so basic and a no brainer that has been overlooked.. Until now. They are connecting the dots, at last. Good job.

Must read for all.

http://www.wannadevelop.com/observations/marchex-website-advertising-strategies/

Enjoy!