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This domain MyZip.com has been purchased from Godaddy. They in turn purchased it from Marchex, who of course bought it as part of the entire Yun Ye collection.
Marchex then built it into a website. This website got some publicity, for example see this article from domain industry journal, dnjournal.com:
http://www.dnjournal.com/cover/2006/september.htm
Entitled: "The Marchex Story: Why They Spent $164 Million on Domains and What They Have Planned For Their Eye-Popping Portfolio".
From the article by Ron Jackson:
"One Marchex project that has drawn a lot of attention is their development of thousands of local content sites based on .com or .net domains that represent most American ZIP codes (see 90210.com for example). They also have a central portal to the ZIP network at MyZip.com. In addition to the numerical domains, Marchex has built up a huge stable of names that focus on specific geographical areas.
“Our ZIP code and local strategy was developed even before our acquisition of Name Development,” Christothoulou said. “We believed that the announcement of the Name Development transaction would change the playing field in the industry and create more competition for high quality names. So it was in our best interest to understand what other names were out there that would be appropriate for Marchex prior to a transaction announcement.”
“Fortunately, Marchex was, and is, uniquely qualified to perform this analysis. We have tens of thousands of advertisers who use Marchex’s technology for search marketing – so we see the patterns of keyword bidding (which keywords are being bid for and at what frequency or volume); the trends in keyword bid prices and the conversion rate for keywords (which keywords tend to drive high advertiser conversion). As such, we applied data mining techniques to that information and ran the resulting keyword list against the registry.”
“Of course, we knew that many valuable names, like Cars.com would be taken, but what we found was that locally focused names were not registered. Things like local and vertical combinations, such as ChicagoDoctors.com, BayAreaHotels.com, MiamiTours.com, as well as ZIP Codes. So, fortunately, we were able to directly register these names at wholesale rates and acquire more than 100,000 locally and vertically focused Web sites in the process. Our strategy has paid off nicely, as many of these names have become very powerful Web sites for Marchex,” Christothoulou said.
The company’s ZIP code network has already drawn one competitor. Neustar, the .US registry, formed a partnership with Vendare Media and has quietly rolled out their local information network that includes every single American ZIP code in the .US extension. Check any ZIP code, (for example, the one for our Tampa, Florida office, 33625.us), and you will see what they have started doing. More local content is to be added to the sites and the registry expects the network to significantly increase .us recognition. The registry had reserved all 5-number domains from the beginning, so they owned the complete set when the deal was struck with Vendare to handle the development."
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I have built a rudimentary site on it but now I'm stretched development wise and am seeking to sell this stunning property. Get this domain in your portfolio and get the attention of Godaddy.
Don't mess around with your investments! Seeking good, fair offers. No low-balls, they will not be responded to.
Thanks for reading!
This domain MyZip.com has been purchased from Godaddy. They in turn purchased it from Marchex, who of course bought it as part of the entire Yun Ye collection.
Marchex then built it into a website. This website got some publicity, for example see this article from domain industry journal, dnjournal.com:
http://www.dnjournal.com/cover/2006/september.htm
Entitled: "The Marchex Story: Why They Spent $164 Million on Domains and What They Have Planned For Their Eye-Popping Portfolio".
From the article by Ron Jackson:
"One Marchex project that has drawn a lot of attention is their development of thousands of local content sites based on .com or .net domains that represent most American ZIP codes (see 90210.com for example). They also have a central portal to the ZIP network at MyZip.com. In addition to the numerical domains, Marchex has built up a huge stable of names that focus on specific geographical areas.
“Our ZIP code and local strategy was developed even before our acquisition of Name Development,” Christothoulou said. “We believed that the announcement of the Name Development transaction would change the playing field in the industry and create more competition for high quality names. So it was in our best interest to understand what other names were out there that would be appropriate for Marchex prior to a transaction announcement.”
“Fortunately, Marchex was, and is, uniquely qualified to perform this analysis. We have tens of thousands of advertisers who use Marchex’s technology for search marketing – so we see the patterns of keyword bidding (which keywords are being bid for and at what frequency or volume); the trends in keyword bid prices and the conversion rate for keywords (which keywords tend to drive high advertiser conversion). As such, we applied data mining techniques to that information and ran the resulting keyword list against the registry.”
“Of course, we knew that many valuable names, like Cars.com would be taken, but what we found was that locally focused names were not registered. Things like local and vertical combinations, such as ChicagoDoctors.com, BayAreaHotels.com, MiamiTours.com, as well as ZIP Codes. So, fortunately, we were able to directly register these names at wholesale rates and acquire more than 100,000 locally and vertically focused Web sites in the process. Our strategy has paid off nicely, as many of these names have become very powerful Web sites for Marchex,” Christothoulou said.
The company’s ZIP code network has already drawn one competitor. Neustar, the .US registry, formed a partnership with Vendare Media and has quietly rolled out their local information network that includes every single American ZIP code in the .US extension. Check any ZIP code, (for example, the one for our Tampa, Florida office, 33625.us), and you will see what they have started doing. More local content is to be added to the sites and the registry expects the network to significantly increase .us recognition. The registry had reserved all 5-number domains from the beginning, so they owned the complete set when the deal was struck with Vendare to handle the development."
=============
I have built a rudimentary site on it but now I'm stretched development wise and am seeking to sell this stunning property. Get this domain in your portfolio and get the attention of Godaddy.
Don't mess around with your investments! Seeking good, fair offers. No low-balls, they will not be responded to.
