branding 'Lyft' vs. 'Lift': Consumers are less likely to support brands with unconventional spellings, study shows

[silentg]

Choosing a brand name for a new product or service is one of the most important marketing decisions a company makes. In recent years, brand strategists have recommended companies use unconventional spellings of otherwise familiar words—e.g., "Lyft" rather than "Lift."

https://phys.org/news/2023-03-lyft-consumers-brands-unconventional.html

 

[AEProgram]

They should try buying lift .com

 

[silentg]

They should try buying lift .com

Yes they should. Check out the traffic stats from SimilarWeb for lift.com

 

[TheDev]

This definitely doesn't apply to tiktok

 

[AEProgram]

Yes they should. Check out the traffic stats from SimilarWeb for lift.com
Show attachment 233500

nothing on lift.com's site, its a error page

 

[silentg]

Lyft.com traffic leakage. Lyft customers are visiting lift.com.

Lift.com is owned by Otis Elevators. The domain forwards to their site if you visit using the full URL: https://www.lift.com

 

[xcloud123]

Wyre wire
wyse wise

 

[Capn Bilgewater]

Rationalizing the purchase of a lesser expensive domain by thinking the name is "cool" because the misspelling goes against convention is pervasive. Despite this research it will be tough to break new entrepreneurs from this bad habit.

Still one of the best interviews with someone that had insight and conviction into spending a very large sum of money on a domain is with Jamie Siminoff on his purchasing of Ring dot com. You cant argue with success of this magnitude.

 

[forge]

"In recent years..." Hardly. "Unconventional" spelling and wordplay has been a branding tactic since the birth of modern marketing.

Duz detergent. Kool cigarettes.

"Finast was a retail supermarket brand that started in the northeastern United States, with headquarters in Somerville, Massachusetts. Finast was an acronym for FIrst NAtional STores."

Founded: 1853.