new gtlds LifetimeFitness.com Now Using Lifetime.Life

[News]

Life Time Fitness, a large health club and fitness business with 127 locations across the United States and Canada, has changed its url. The company is now forwarding LifetimeFitness.com to LifeTime.Life. If you visit LifeTimeFitness.com, you will be forwarded to the new url. The company also announced it will be using the lt.Life domain name as well...

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[bmugford]

Not sure how that is really an upgrade. The domain seems redundant using life twice.
Seems like a pointless branding decision.

Brad

 

[creataweb]

 

[Brands.International]

I like it

There are plenty of very nice sites already developed at .life...it is very good new gTLD extensions imo.

 

[Addison]

Show attachment 70332

Cool post!

Forgive me, mod'ers, I had to give it the recognition it deserves!

 

[ksusha64]

This has to be one of the dumbest markteting things I ever seen. Wait booking.com did something even dumber, They advertised new gtld that does not exist.

 

[JB Lions]

Bookmarking this thread so I can bump it when they switch back.

 

[ksusha64]

Remember o.co. People were so excited how co is so cool. Overstock lost tons of money because of it and swtiched back. But these guys are on a different planet and they do not know how to get back to earth.

 

[JB Lions]

Remember o.co. People were so excited how co is so cool. Overstock lost tons of money because of it and swtiched back. But these guys are on a different planet and they do not know how to get back to earth.

Was just going to add that to my last post, some details on how big companies can made stupid choices:

O, No! Overstock Backs Off O.co Name Change
'We Were Going Too Fast and People Were Confused,' Says Company President

http://adage.com/article/news/o-overstock-backs-o-change/230983/

 

[ksusha64]

They should get a domain GetALife.com because getalife.life is probably already taken by some new gtld "investor". This term is used too loosely today.

 

[Josh R]

This is honestly shocking.

Embarrassing decision.

 

[Josh R]

Even I'm confused by this...

Have fun avoiding the spam folder with those email addresses.

@lifetime.life ... Seriously?

 

[William V]

Lifetime.fitness or life.fitness or fitness.life would make more sense to me.

Just a guess but maybe they tripped too many spam filters with their email marketing and need a new domain to recover. Probably just don't want to pay up for the matching name.

 

[Jurgen Wolf]

I think, that short lt.life is really helpful domain because most their traffic is coming from smartphones etc.

 

[hxp]

 

[mirecart]

I bought lifetimefitness.co.uk for £1 back in June just because i liked the domain. I'd never heard of the US company, but now i see their name everywhere.

 

[Corey]

their business, their choice & their decision.

Cheers
Corey

 

[ksusha64]

their business, their choice & their decision.

Cheers
Corey

You are right they are not breaking any laws, but its very STUPID and Market will punish them accordingly.

 

[LovingLife]

I really don't understand the decision. LifetimeFitness.com is a good name. Lifetime.Life just seems awkward and actually a little confusing.

 

[mad409]

The change makes perfect sense to me and good branding IMO. Life Time is their registered TM, they are dropping fitness because they're much more than just your regular fitness center. One good look around their site shows why .life is a great match for them. BTW - Life Time in .com is taken so they have insight to launch on a newer G.

From their site:

Our Promise
We're much more than fitness.
As Life Time® expands from our original beginnings in fitness into a wide range of businesses that fulfill our complete Healthy Way of Life mission and vision, Life Time is establishing itself as the global leader in the Healthy Way of Life category and as a true lifestyle brand.

We offer more than fitness; we help people change, get healthier, reach new goals and do things they love. We are champions for healthy, happy lives.