LifetimeFitness.com Now Using Lifetime.Life

Discussion in 'gTLD Discussion' started by News, Oct 6, 2017.

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  1. News

    News Hand-picked News VIP

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    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. bmugford

    bmugford www.DataCube.com PRO ICA Member VIP ★★★★★★★★★★

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    Not sure how that is really an upgrade. The domain seems redundant using life twice.
    Seems like a pointless branding decision.

    Brad
     
  3. creataweb

    creataweb Top Member VIP ★★★★★★★★★★

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  4. lolwarrior

    lolwarrior Founder, Brands.International Business Account VIP

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    I like it :)

    There are plenty of very nice sites already developed at .life...it is very good new gTLD extensions imo.
     
  5. Addison

    Addison Established Member

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    Cool post! B-)

    Forgive me, mod'ers, I had to give it the recognition it deserves!
     
  6. ksusha64

    ksusha64 Business Member Business Account VIP

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    This has to be one of the dumbest markteting things I ever seen. Wait booking.com did something even dumber, They advertised new gtld that does not exist.
     
    Last edited: Oct 6, 2017
  7. JB Lions

    JB Lions Business Member Business Account VIP

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    Bookmarking this thread so I can bump it when they switch back.
     
  8. ksusha64

    ksusha64 Business Member Business Account VIP

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    Remember o.co. People were so excited how co is so cool. Overstock lost tons of money because of it and swtiched back. But these guys are on a different planet and they do not know how to get back to earth.
     
  9. JB Lions

    JB Lions Business Member Business Account VIP

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    Was just going to add that to my last post, some details on how big companies can made stupid choices:

    O, No! Overstock Backs Off O.co Name Change
    'We Were Going Too Fast and People Were Confused,' Says Company President

    http://adage.com/article/news/o-overstock-backs-o-change/230983/
     
  10. ksusha64

    ksusha64 Business Member Business Account VIP

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    They should get a domain GetALife.com because getalife.life is probably already taken by some new gtld "investor". This term is used too loosely today.
     
  11. Josh R

    Josh R Founder of BrandConsultants.com NamePros Supporter VIP

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    This is honestly shocking.

    Embarrassing decision.
     
  12. Josh R

    Josh R Founder of BrandConsultants.com NamePros Supporter VIP

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    Even I'm confused by this...

    upload_2017-10-6_13-58-31.png

    Have fun avoiding the spam folder with those email addresses.

    @lifetime.life ... Seriously?
     
  13. William V

    William V Established Member

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    Lifetime.fitness or life.fitness or fitness.life would make more sense to me.

    Just a guess but maybe they tripped too many spam filters with their email marketing and need a new domain to recover. Probably just don't want to pay up for the matching name.
     
  14. Jurgen Wolf

    Jurgen Wolf Top Member VIP

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    I think, that short lt.life is really helpful domain because most their traffic is coming from smartphones etc.
     
    Last edited: Oct 6, 2017
  15. hxp

    hxp SuperDuperUltraRarePremiumHolographic Member VIP

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  16. mirecart

    mirecart Business Member Business Account

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    I bought lifetimefitness.co.uk for £1 back in June just because i liked the domain. I'd never heard of the US company, but now i see their name everywhere.
     
  17. Corey

    Corey Established Member

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    their business, their choice & their decision.

    Cheers
    Corey
     
  18. ksusha64

    ksusha64 Business Member Business Account VIP

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    You are right they are not breaking any laws, but its very STUPID and Market will punish them accordingly.
     
  19. LovingLife

    LovingLife Established Member

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    I really don't understand the decision. LifetimeFitness.com is a good name. Lifetime.Life just seems awkward and actually a little confusing.
     
  20. mad409

    mad409 Always thinking outside the box! VIP

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    The change makes perfect sense to me and good branding IMO. Life Time is their registered TM, they are dropping fitness because they're much more than just your regular fitness center. One good look around their site shows why .life is a great match for them. BTW - Life Time in .com is taken so they have insight to launch on a newer G. :xf.wink:

    From their site:

    Our Promise
    We're much more than fitness.
    As Life Time® expands from our original beginnings in fitness into a wide range of businesses that fulfill our complete Healthy Way of Life mission and vision, Life Time is establishing itself as the global leader in the Healthy Way of Life category and as a true lifestyle brand.

    We offer more than fitness; we help people change, get healthier, reach new goals and do things they love. We are champions for healthy, happy lives.
     
  21. creataweb

    creataweb Top Member VIP ★★★★★★★★★★

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    Agreed, totally stupid.
     
  22. Furquah

    Furquah Established Member

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    Agreed, Most of guys who stick with .com only get some pain in there ..... And even some stupid become Market legend and call this move destruction of company but hey tell me, who better know company?

    The company board of director our the so called market legend here!

    But,

    If they have bought lifetime.com or fitness.com and wasted there million dollar for a .com name all of this so called market legend call this move one of the best move by any company of the year.

    In my opinion (I might be 1000% wrong) it's one of the best strategy of this company as not only they able to save million dollar but also they got a cool memorable, brand name.
     
  23. Kate

    Kate Thinking inside the Box™ VIP ★★★★★★★★★★

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    Not fond of this rebranding too, the name is just redundant, this move doesn't bring added value imo. Looks like a fad or a poor attempt at shortening their name just for the sake of it.

    Meanwhile at Dynadot:
    lifetime.fit Available $25.99

    And lifetime.fitness is taken, parked for sale. Registered two years ago.
    Yes, there is a .fitness TLD...
    Probably they could even challenge this name at UDRP.
     
  24. dordomai

    dordomai Active Member VIP

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    wow. more propaganda.

    seriously how can even a nGTLD investor think this to be a good choice?

    The name is harder to understand and repeats life twice, looks unprofessional.

    This does not show that new extensions are getting more popular, it shows that marketing departments still don't understand domains and can make very stupid decisions.
     
    Last edited: Oct 7, 2017
  25. dordomai

    dordomai Active Member VIP

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    it is obviously a downgrade.
     

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