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information Landing page vs Homepage: Differences

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It’s a common question: What’s the difference between a homepage and a landing page? And it’s obvious to see why. Can there really be a big difference between the two? It all comes down to purpose. What are they designed to do?

A landing page typically focuses on these elements:

  • A call to action
  • Simplicity
  • Direct messaging relating to one specific campaign
  • Specific content for a certain audience
Homepages, on the other hand, are meant to provide a more holistic approach to a website, including general information, more navigation options, a variety of content and more. The idea is to click from the homepage through to other pages. It serves as the primary gateway of your website, and presents an introduction to browsers.

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The views expressed on this page by users and staff are their own, not those of NamePros.
Landing pages are usually built for products to engage customers and increase their buying interest.
On the other hand, the homepage of a website tells the user about the purpose of your website and what type are you publishing on it.
Gustavo Woltmann.
 
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The most significant difference between a website homepage and a landing page is homepage focuses more on informing and empowering the visitor, while the post-click landing page focuses on persuading the visitor
 
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