Keyword Rich Domains

[Paullad]

I didn't see anything in the "intro to domain investing" sticky about keyword rich domains being very valuable so I thought I would mention it. Seems like the higher the search volume, the more value they are likely to have if the keywords can be monetized.

 

[Jeff]

That is generally true (higher the search volume, the more value (and, if done properly, corresponding traffic and monetizations) ... can you please post some examples? :gl:

Thanks kindly,
Jeff

 

[Paullad]

I would assume domains such as WomensGolfEquipment.com or PlumbingSupplies.com would be very valuable (not sure what the search volume is). I personally don't have any high search volume domains (I'm a total noob) but have been buying some more local longer name domains that may have some value.

 

[nielsencl]

your two examples are pretty good. But there are different kinds of value so it's hard to say. WomensGolfEquipment.com is valued at $200 at Estibot, but someone is selling it for $688. Estibot is gennerally about the best possible price you can get for a domain and so it is not very realistic.

PlumbingSupplies.com should be a more valuable domain (do you know why?) and it has an Estibot value of $666,000. I can't tell you how accurate that estimate is, but I can tell you that is a much more valuable domain.

If you can find domains that have an Estibot appraisal of over 1 or 2 thousand dollars, you may have a domain that is worth something. But I think Estibot is responsible for many domains being registered for the wrong reasons (dreams).

 

[Paullad]

Plumbing Supplies gets 165,000 searches/mo. on Google. It is also easy to remember. I assume that is why it would be very valuable.

 

[nielsencl]

I have a few things to say about the search numbers, but it's not just the numbers that make this domain so valuable. It's the fact that this is a large industry category. If I need some parts to fix a toilet, or water faucet, this may be one of the searches I do.

"Plumbing Supplies" broad search gets 165,000
"Plumbing Supplies" phrase search gets 165,000
But "Plumbing Supplies" exact search gets 49,500

Notice that unlike most keywords, the phrase search is the same number as broad search. What does this mean?

Well, broad match is when the words are used in a search query, in any order with or without any other words, at least this is how it is described in AdWords.

Phrase match is when the words are used together in the same order, but also with one or more other words. This number is normally smaller than broad match, because in broad match there should be some people who search for "supplies plumbing".

The numbers are clearly rounded and not exact, but it is odd that they are the same.

My question is if the exact search numbers are included in the broad match or not? In AdWords, a broad match bid CAN match an exact match keyword phrase but is more likely to do so if an advertiser specifies an exact match bid. The point is that for advertisers the broad match can cover everything, but I think maybe for keyword research these numbers should be treated differently.

For a domain, I feel exact match is the most significant thing for a domain, and not so much phrase match, and even less so broad match. For domain parking you don't have much to work with to optimize your content (in many cases) so the keywords in the domain are much more important. When you have a full site or a lot of content, your SEO can give you more advantage than just the keywords in a domain. The only possible exception would be if you get many, many links to your domain but most parking providers don't allow you to do that.

Summary: Broad match numbers are nice, but most people consider exact match numbers as being the most meaningful.

 

[Sparhawke]

If you can find domains that have an Estibot appraisal of over 1 or 2 thousand dollars, you may have a domain that is worth something. But I think Estibot is responsible for many domains being registered for the wrong reasons (dreams).

Emphasis on the word MAY lol

I know I was certainly taken in by its wild claims once but all you need to know really is that if there is a product or service offered in the exact way that you have a domain then you can be sure that someone somewhere may want it

"Computer Mice" for example is a brilliant domain, "Mice Computer" not so much though you may squeeze something out of it.

Estibot I have found tends to look simply at the words and give then a value based solely on search volume and maybe some adverts, it tends not to see potential.

Don't use Estibot or any tool of its kind to make a buying decision but instead use it as a prompt for further investigation

 

[badman86]

Estibot?.. How about alexa.com ?. Can I find in alexa.com?..

 

[leapster explorer]

What about with niche websites?

How much does the actual domain name factor in with google rankings?

 

[nielsencl]

How much does the actual domain name factor in with google rankings?

About 1.3% to 2.7%.

For parked domains it matters quite a bit since you don't have much to work with for SEO. For web sites, you can add tons of content and do lots of SEO work, so it doesn't matter as much but it does help a little.

 

[CoffeeMakersExpert]

I have a few things to say about the search numbers, but it's not just the numbers that make this domain so valuable. It's the fact that this is a large industry category. If I need some parts to fix a toilet, or water faucet, this may be one of the searches I do.

"Plumbing Supplies" broad search gets 165,000
"Plumbing Supplies" phrase search gets 165,000
But "Plumbing Supplies" exact search gets 49,500

Notice that unlike most keywords, the phrase search is the same number as broad search. What does this mean?

Well, broad match is when the words are used in a search query, in any order with or without any other words, at least this is how it is described in AdWords.

Phrase match is when the words are used together in the same order, but also with one or more other words. This number is normally smaller than broad match, because in broad match there should be some people who search for "supplies plumbing".

The numbers are clearly rounded and not exact, but it is odd that they are the same.

My question is if the exact search numbers are included in the broad match or not? In AdWords, a broad match bid CAN match an exact match keyword phrase but is more likely to do so if an advertiser specifies an exact match bid. The point is that for advertisers the broad match can cover everything, but I think maybe for keyword research these numbers should be treated differently.

For a domain, I feel exact match is the most significant thing for a domain, and not so much phrase match, and even less so broad match. For domain parking you don't have much to work with to optimize your content (in many cases) so the keywords in the domain are much more important. When you have a full site or a lot of content, your SEO can give you more advantage than just the keywords in a domain. The only possible exception would be if you get many, many links to your domain but most parking providers don't allow you to do that.

Summary: Broad match numbers are nice, but most people consider exact match numbers as being the most meaningful.

Spoken like a guru. "Most meaningful"indeed. Especially the exact match:bingo:. I'd would normally go with exact for everyone's info although I'm new to this forum but i'm not new in the SEO world.

 

[celebfan]

What search numbers are considered to be rich?

I know it's hard to generalize and often some smaller search number for some narrow scope is more valuable than big number for top keywords with great competition, but could someone approximately specify a big and small search number.
In this example PlumbingSupplies.com, I suppose that 165k searches for such specific scope is (extremely) big search number, right?