I think what is good to do now is not be optimistic or pessimistic about it, but rather think, analyze and plan. And especially understand where we are now.
I had an average September, a good half of October, a scary second half and October and absolutely scary November, followed by a great December that basically saved year's sales.
Now in January, first week = lots of sales, second week =silence.
So what's going on?
- Whoever planned to buy stuff at the beginning of the new year, might have bought them then (if they had funds).
- Many SMB owners don't have cash right now = everyone spent a lot during holidays. They'll have more by the end of this month.
- Markets are spooked, Bitcoin is down and while there's no direct connection, whenever the market is bearish the domain sales tend to decrease.
- Domain market is still here and will stay here.
Overall, expected fluctuations. Domaining is a sit tight and wait game, not a fast trade etc.
What you can / should do?
- Probably nothing major yet. There is no conclusion over a trend until April or something. Any conclusion right now is taken too much in haste. Even so, in May things might go on the reverse.
- If market slows down over the next few months, rethink your strategy. Keep your best names, don't renew the questionables, buy more at low price OR (better idea) buy much less but perhaps more expensive names, but with a highest possible sales ratio.
- Apply the 80/20 rule. Works very well in domains too. (get rid of the low values)
- Watch reported sales here on NP and elsewhere. Sit tight meantime.
- And perhaps a good idea is to send some mails and see if something sells. That's outbound.
- Also rework your prices (not necessarily lower but us prices that match the domain's value), list on more marketplaces, etc.
We're in an economical crisis and it's no wonder that it impacts everything. But intrinsically, domain market has grown significantly lately. There is turmoil and high fluctuations but money is still flowing, as long as people and businesses still have access to money.