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Is there a ping tree structure in the domain industry?

Located in General Domain Discussion, started by Kuffy, Sep 2, 2017

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  1. Kuffy

    Kuffy Name Stag VIP

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  2. Kuffy

    Kuffy Name Stag VIP

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    The more I look into this, the more interesting I find it. I guessit wouldn't work for domainers, as they would not want to share their leads. I wonder if one could make a pseudo-tree with one's own names and multiple sites.
     
  3. BrandCougar

    BrandCougar Top Contributor VIP Gold Account

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    @Kuffy - Thanks for your feedback over on the Finding Potential Buyers thread.

    I had never heard of "ping trees" before. So was interested in what it was and read the article you posted above. Interesting article.

    The model appears to be a round-robin approach where 1st dibs for a lead goes to the highest bidder. I also see the point of view the article's author had that the approach could become lead abuse if not managed or structured correctly. (sort of like how leads in an inside sales call center gets re-cycled over & over & over again)

    I think a modified version version might work if the end user is looking for a "type" of name, not a specific domain.

    Curious, were you looking to build the Ping Tree platform or looking to potentially receive leads from the model?
     
    Last edited: Sep 3, 2017
  4. Kuffy

    Kuffy Name Stag VIP

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    I'm afraid it started with a normal domainers "disease". I saw that PingTrees.com had dropped several days ago, and I wondered what it was. After a bit of research, I registered the name. I don't really approve of PayDay loans, so I wanted to find another use. Obviously I've read numerous threads on NP about outbound marketing, and all of them focus on established domain name owners. None covered the business startup where the prospect doesn't have a website. There only seem to be two ways of getting to them - through the domain owners sales website - for simplicity I'm including whois enquiries and domain type-ins in this category - and the use of a third party sales site such as Flippa or Sedo. If a prospect visits your sales site, but doesn't find a name he wants, and so he leaves unsatisfied with no further contact, then that seems to be a wasted resource.

    Another possibility is to build an opt-in mailing list and link that into the ping tree.
     
  5. BrandCougar

    BrandCougar Top Contributor VIP Gold Account

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    @Kuffy -

    In parallel, we appear to be contemplating a similar puzzle.

    1) How to find potential buyers without outbound marketing.
    2) How to develop a lead funnel systems that could become a co-op.

    What I have been struggling with is the pay-to-play Sales Landing Page builders like BrandBucket that not only charge you to list a domain, but also charge you on the back-end if sold. And once a sales landing page is built, they are not pushing leads directly and solely to your landing pages, instead are harvesting the leads.

    This is what spurred me to consider a new model. One that could increase my personal Sell Through Rates, but also could provide value to other domainers that might want to participate.
     
    Last edited: Sep 3, 2017
  6. Kuffy

    Kuffy Name Stag VIP

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    I wondered about having a domain name pool, but I suspect there would be too much variance in domain quality between members. For example, I enjoy hunting for free of low cost names, others think that unless you pay a grand for a name, it can't be any good. Moving potential buyers between sales sites, and qualifying their interest, might be a good way to overcome this. Especially if the lists were category specific. For example, there isn't much point in trying to sell a rat rod name to a guy who is setting up a Forex trading platform.
     
  7. BrandCougar

    BrandCougar Top Contributor VIP Gold Account

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    >> qualifying their interest, might be a good way to overcome this. Especially if the lists were category specific.


    My thoughts exactly!!

    This conversation is fascinating as my initial strategy to developing a promotional network was to build a group of industry specific lead capture sites that would contain startup topics customized to that specific industry sector --- exactly for the reason you mentioned.

    Instead of monetizing each site with Google Ads / etc, I would simply put Call-to-Action buttons (ads) that semi-qualify the reader and move them to a domain sales landing page that matched their industry interests.

    There are so many domains with sales landing pages that get little to no traffic (especially in the "brandables" marketplace). I believe this traffic model could bring value to many of those sellers.
     
  8. Kuffy

    Kuffy Name Stag VIP

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    I can see one danger in having an opt in mailing list. I can see some domain name owners mailing everything they've got, and that would kill the advantage.Take my name TrafficRoller.com for example - that's a good name to send to plant hire companies and builders, but not to a Forex company. It gets more complex when it comes to incentive sites. I watched a YouTube video last night, and at the end the guy showed a clip of him giving his pet Labrador a treat, and he said - Every time I get a new subscriber, then the dog gets a treat, if you love dogs, then subscribe to my channel. It was a political comment site, and nothing to do with dogs or other animals.
     
  9. BrandCougar

    BrandCougar Top Contributor VIP Gold Account

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    Agree.

    There is a "gold rush" mentality within the domaining community. For example, if someone raises their hand and indicates specific instructions for a domain type they are interested in buying, it seems like every lame hand reg that was bought recently is submitted (regardless of the instructions provided).

    Hey... someone has money to buy a domain. They will toss everything they have at them like tossing candy off a parade float at a group of 1st graders. And with the onslaught volume being tossed, the buyer gives up and closes the "Wanted to Buy" post in frustration.

    I think the lack of "cost" to submit accelerates the behavior.

    This almost sounds like a discussion of "viral dynamics" where No Cost / Low Cost participation accelerates distribution. And also increases abuse. :xf.wink:
     
  10. Kuffy

    Kuffy Name Stag VIP

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    I keep thinking of ways to preserve the contact with one's site visitors. The popular method seems to be an attempt to email them a day or so later, and then you get the risk of being dumped in the bin. I'm thinking that a better alternative is to put a simplified email into an exit popup, after all, the guy who is looking for the name is sitting right in front of you. Of course, a lot of browsers block popups, so you need to have a clickable link on the page as well.
     
  11. BrandCougar

    BrandCougar Top Contributor VIP Gold Account

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    Ahhh... How to capture the "browser", the "window shopper", the "drive by viewer", the "I'm just looking" individual?

    Retailers have been struggling with this puzzle for centuries. Chasing the buyer.

    In the end, until you engage the prospect, they are outside your reach. (they are inside the fish bowl outside of your reach)

    The secret is to initiate interaction via a call-to-action. As @Kuffy mentioned above, either via follow-on email, an exit pop-up or a clickable link (text or image) when they 1st appear on your radar.

    Until it's a discussion, it's only hope.
     

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