.mobi iPhone TV ad - Clearly anti Mobi

[LeDomain]

Just now caught the iPhone ad on CNBC....

The Ad goes somewhat like this..

This is not the waterdown version of the internet, this is not the mobile version of the internet....this is the whole internet...

Clearly Apple's position is anti Mobi...atleast for now

Post your comments........

 

[Broker]

They must have just added that one. There was only 3 last week.

http://www.apple.com/iphone/ads/

 

[thebiffenator]

Just now caught the iPhone ad on CNBC....

The Ad goes somewhat like this..

This is not the waterdown version of the internet, this is not the mobile version of the internet....this is the whole internet...

Clearly Apple's position is anti Mobi...atleast for now

Post your comments........

Yup I saw that commercial over the weekend and they mentioned the waterdown internet thing, probably same commerical. Now is the time for advertising .mobi I think. but come to think of it, why would they mention it, is Jobbs affraid of .mobi?

 

[Broker]

I dont think Jobs is afraid of anything, that commercial alone "waterdowned version comment" really raises the bar in the face of the competition imho.

 

[thebiffenator]

I dont think Jobs is afraid of anything, that commercial alone "waterdowned version comment" really raises the bar in the face of the competition imho.

i aggree, basicly he is insulting every other phone out there IMO Now I think it will be a very heavy time for cell phone providers to advertise on TV ect... Not that they don't do it already, but now the other cell providers have to rebutle that commercial... Just like the mac and geek commercial.

They changed there Homesite now too recently woohoo there going all out.

Here is that commercial link, andit is titled Waterdownversion

http://www.apple.com/iphone/ads/ad4/

 

[circa1850]

Odd how something that does not mention dot mobi is clearly anti mobi?

Did it mention dot com?

Could an .app extension be brewing? .Gooh? .Yaho?

Wow, it didn't say anything about the iPod? Is that going to die?

www.sdca.mobi
iPhone friendly​

Has there been any mention, other than their slipped in press release last Tuesday, on any of their commercials or other promos or literature that you MUST sign up with iTUNES to activate the phone and its features?

 

[garrett200]

Lets just see what their customers have to say about visiting the 'regular internet' on that thing. Better be ready to get scroll happy!

 

[scandiman]

www.sdca.mobi
iPhone friendly​

Now that may be a marketing ploy to consider...iPhone friendly. :lol:

 

[cobo]

One internet? Two internets? One thing that we all know is that the iPhone debut is June 29th. It will be most interesting to observe the product rollout and associated comments regarding this iPhone. I anticipate more than a few "less than stellar" reviews! I can hardly wait! No matter, .mobi will be fine!!!

 

[mobidick]

This is not the waterdown version of the internet, this is not the mobile version of the internet....this is the whole internet...

Clearly Apple's position is anti Mobi...atleast for now

Post your comments........

surely watered-down doesn't refer to mobile data does it? I believe that expression refers to something being diluted to add volume lacking value... which ironically sounds like 90% of .com land bloated with junk ads, superfluous content and useless graphics...

so that's what people want on their phones, oh I see. My bad, I somehow foolishly believed that busy people on the go, paying through the nose for precious megabytes of data transfer, would really appreciate having content made concise and formatted nicely for their mobile screen with handy access keys for quick navigation... gee, thanks for pointing out my error before I wasted all my time developing all my mobile content!

 

[Traveler]

Lets just see what their customers have to say about visiting the 'regular internet' on that thing. Better be ready to get scroll happy!

I think you are right. The users will decide if they want a "mobile internet" or not.

My opinion is they will want easy to use, speedy websites that are designed with the mobile user in mind from the ground up, guess I will just have to wait and see. But in the mean time I will try and develope easy to use, speedy websites designed from the ground up with the mobile user in mind, just in case :hehe:

 

[thebiffenator]

Sorry to change to topic slightly, But, WIth the iPhone and ATT talking up all of there stuff now with the commercials ect....(with the ATT Logo) I was currious about the relationship with apple and ATT and I just checked out ATT.mobi and it redirects to there site on my PC, my cell phone is outdated , but can someone go to there cell phone or PDA that is current and let me know how ATT.mobi looks, also apple?

I just tried it with the emulator at Dev.mobi and it scored a 1. They are probably not aware lol. Or should someone tell them that its not .mobi compliant???

 

[LeDomain]

Lets not make it a .com vs .mobi discussion...

At least in my mind, the only question is how big will the .mobi niche be?

 

[garrett200]

whos making this a .com vs .mobi discussion? I dont see anyone doing that.

 

[thebiffenator]

Lets not make it a .com vs .mobi discussion...

At least in my mind, the only question is how big will the .mobi niche be?

I hear ya Le domian, No arguements here......but if you go to Nokia, Samsung, Vodophone, Msn, google .mobi at least they score at least a 3 and are making an attempt to be compliant initialy (not with just.mobi but to the common enduser.) To me it is a cell phone war amongst the companies and Att and Apple are against it totally, which is the topic of the thread.

Also to people out there check out Google.mobi for compliance they score 5

 

[mobidick]

I'd just like to add a big hearty Thanks! to Jobs for doing a wonderful job drawing people's attention to surfing from an Iphone, or any phone for that matter...

Still wondering what that 'watered-down' internet thing is though.

 

[circa1850]

Lets not make it a .com vs .mobi discussion...

At least in my mind, the only question is how big will the .mobi niche be?

Sorry, but if the premise is IT DID NOT MENTION .mobi, then is it not a .com or dot something vs. mobi?

My whole point is just because is does not say mobi does not mean the iphone does not use it, support it, or permit it?

Any one can read anything into OR OUT OF these series of commercials. Apple is selling a product that can surf the internet and making no mention of .com, .net, .org, or .us does not mean you can not use it for any of those purposes.

I am not anti apple, I am not anti iPhone, I am not anti dot com or anti most any domain extension. I simply do not understand the implications that the iPhone is anti-mobi because it does not mention mobi.

The commercials also do no mention that it is anti 3G (which it is) or anti MS Mobile Windows, anti memory card slots, anti replacement batteries, anti song download beyond the iTunes, anti cellular carrier (only Cingular {or whatever they are called as of this writting}], and anti low cost at an estimate $499 for the 4gb model and $599 for the 8gb model, and an estimated Cingular's low-end voice plan (450 minutes/month for $39.99), unlimited data plan ($44.99/month), and unlimited Wi-Fi plan ($99.99/month), you may need to tack on an extra $100 to $200 per month to use your iPhone to the fullest.

Oh, and don't forget the iTunes subscription fee to activate the phone.

I think the .mobi niche will be big. From all indications and reports, the iPhone niche will be the niche that is small with Steve Jobs himself saying in a press conference less than two weeks ago that Apple hopes to capture 1% of the cellular market.

So how small is small?

 

[-REECE-]

I think the .mobi niche will be big. From all indications and reports, the iPhone niche will be the niche that is small with Steve Jobs himself saying in a press conference less than two weeks ago that Apple hopes to capture 1% of the cellular market.

So how small is small?

Jobs just doesn't want to disappoint investors... No point making bold claims like 5-10% market share and then falling short. This way he's pretty much guaranteed success.

Take it as you like, he did refer to .mobi (without mentioning it explicitly) as a watered down internet. This is "not the mobile internet"... Well isn't that what .mobi is? Jobs doesn't like .mobi -- case in point. Perhaps that's the reason he chose Cingular (AT&T) as their exclusive carrier -- they don't seem to like .mobi either. AT&T can have a very expensive unlimited internet plan (rumored to be ~$40 monthly just for internet -- no voice) and people are pretty much forced into paying it because guess what? The non-watered down internet eats bandwidth.

As for .mobi... I think Jeremy said it best when he compared .mobi to a future .org. I think that's very reasonable, and surely, we can all agree that a name like Cancer.org would be of immense value.

 

[mobidick]

Take it as you like, he did refer to .mobi (without mentioning it explicitly) as a watered down internet.

Reece, I'm sorry... maybe I'm just thick as a brick today, but can you please explain to me what could possibly be 'watered down' about .mobi?

Suppose I'm developing a site aimed at mobile users... and use a .mobi name. Now if someone with a fancy shmancy iphone comes along... and, I've decided it's worth my while to develop for the iphone's advanced capabilities & slightly larger than default screen size, I could either autodetect or allow the viewer to select an option to redirect to the 'iphone-friendliest' version of my content. The same goes for pdas, laptops, whatever.

.mobi is in fact no less potent than any other tld. has default mobile-friendly compliance requirements? Yes, but 'watered down'? No.

 

[-REECE-]

Reece, I'm sorry... maybe I'm just thick as a brick today, but can you please explain to me what could possibly be 'watered down' about .mobi?

Suppose I'm developing a site aimed at mobile users... and use a .mobi name. Now if someone with a fancy shmancy iphone comes along... and, I've decided it's worth my while to develop for the iphone's advanced capabilities & slightly larger than default screen size, I could either autodetect or allow the viewer to select an option to redirect to the 'iphone-friendliest' version of my content. The same goes for pdas, laptops, whatever.

.mobi is in fact no less potent than any other tld. has default mobile-friendly compliance requirements? Yes, but 'watered down'? No.

Apple is going around calling .mobi that. For the record, I don't feel that way about .mobi.