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Interesting Idea to Sell a Domain Name

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EJS

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I tried something similar on a smaller scale but wasn't able to get the response I was hoping for. I was selling a strong .info name and received some low xxx offers. There are other similar organizations in other countries, so I think I may give it another shot.

Thanks for posting
 
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I tried something similar on a smaller scale but wasn't able to get the response I was hoping for. I was selling a strong .info name and received some low xxx offers. There are other similar organizations in other countries, so I think I may give it another shot.

Thanks for posting
The beauty is that if they're willing to do this based on a sales commission, there's really no cost to you unless it sells.
 
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I wanted to share an idea I have to sell a domain name using an industry trade group as a "broker."

http://www.elliotsblog.com/have-an-industry-association-broker-your-domain-name-on-your-behalf-8448

I have an even better idea. Why not post a link to your blog on a major forum and get more readers..

:zzz:

If I were a professional organization there's no way I would do this. It crosses a lot of ethical/legal/accounting boundaries with regard to advertising, appropriate use of information. Did their members agree to be sent "offers".

An ad is one thing - usually denoted as such and come with no assumed or implied representation. An organization using its influence for a third party is a big no-no - especially if there are financial implications. This even involves brokering liabilities if there are ultimately problems. Not saying you aren't trustworthy - but do they know that?

I'm sure you'll follow up here with the end results and not just your blog, correct?
 
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defaultuser said:
I have an even better idea. Why not post a link to your blog on a major forum and get more readers..

:zzz:

Alright then, douchebag. If you don't think this is beneficial to you, perhaps you shouldn't waste your time posting. Also, I am sure you aren't one of the owners of Namepros, so what does it matter to you if I post a link to information I think might benefit others?

defaultuser said:
If I were a professional organization there's no way I would do this. It crosses a lot of ethical/legal/accounting boundaries with regard to advertising, appropriate use of information. Did their members agree to be sent "offers".

Since you clearly aren't, and since all orgs would likely have different rules and regs when it comes to advertising, I don't see how or why you'd comment. Obviously I came across one that is happy to take a commission for this and they have several hundred members. It's not for me to say whether or not they are violating their own rules. At best they say yes and at worse, they tell you they can add it to their newsletter for $x or tell you to pound sand.

defaultuser said:
An ad is one thing - usually denoted as such and come with no assumed or implied representation. An organization using its influence for a third party is a big no-no - especially if there are financial implications. This even involves brokering liabilities if there are ultimately problems. Not saying you aren't trustworthy - but do they know that?

Again, you're speculating. Keep in mind there are differences between non profits, for profits, trade organizations, professional organizations...etc. All different organizations/groups have different by-laws. Some have newsletters, some don't. Some have email blast lists, some don't. In fact, for one of my local sites I paid $250 for the Chamber of Commerce to send out an email blast with a special offer on my private website, and this is not much different.

defaultuser said:
I'm sure you'll follow up here with the end results and not just your blog, correct?

Why wouldn't I? I am always more than happy to share what I know. I can promise that I won't share the name or the organization, as I don't ever report my sales unless it's a publicly traded company and have to agree to that as part of the deal.
 
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Alright then, douchebag. If you don't think this is beneficial to you, perhaps you shouldn't waste your time.

It was snarky, not douchebaggy. I think in a forum, if one has something to say you say it. You post your blog entry here - you don't link to it. Removes the stink.

Other people linking is no problem as they don't own the content.


Since you clearly aren't, and since all orgs would likely have different rules and regs when it comes to advertising, I don't see how or why you'd comment.

Because you have influence?

Because now the association of Realtors is going to get hundreds of emails with people selling KeywordRealEstate.com?

Because some people here do carry member lists and if they get approached they need to think about the implications before they get contacted by people and act. People act before looking at the agreements/legalese that their members sign - their members may have agreed to something that said they WOULD NOT receive offers, for example.

Because you don't mention that this doesn't work always, what due diligence should be done. You know what else works? Spamming the heck out of everyone. Did I mention - not all the time? And that it's better if you target and think about it.

As a strategy it's fine - but it's a skeleton of an idea and does not teach or say anything about when it will and when it won't work.

Obviously I came across one that is happy to take a commission for this and they have several hundred members.
You didn't say that. You said you asked.

It's not for me to say whether or not they are violating their own rules. At best they say yes and at worse, they tell you they can add it to their newsletter for $x or tell you to pound sand.

So now your great idea is just asking someone for commission based advertising. I agree, that's a good idea.

But say the organization spams its members. You don't care? Do YOU want to be associated with spam because an association violated its rules? Again - I'm just saying that it's more than just asking for something, it's understanding HOW to ask them, how they ask their members and what they are going to get.

Do you ask if any offers in the next week came as a result of that initiative? Do you give 10% only if the response is through the organization lead? What is the agreement? 10% if it sells - PERIOD. To one of its members? A referral from one of its members? What if it sells in six months to someone who saw that ad?

There are holes in your idea. I think you should cover them, not just pretend they aren't there.

Again, you're speculating. Keep in mind there are differences between non profits, for profits, trade organizations, professional organizations...etc. All different organizations/groups have different by-laws. Some have newsletters, some don't. Some have email blast lists, some don't. In fact, for one of my local sites I paid $250 for the Chamber of Commerce to send out an email blast with a special offer on my private website, and this is not much different.
That's all I'm saying. A PROFESSIONAL organization should tell you to pound sand or advertise in a paid ad, as you pointed out.

Yes. I'm speculating. Shit happens in this world. If you're selling a $10K name - you ought to be careful about who and how you structure deals. 10% commission with no contract? I know this is the wild west and maybe you haven't been burned. But maybe you will.

Why wouldn't I? I am always more than happy to share what I know. I can promise that I won't share the name or the organization, as I don't ever report my sales unless it's a publicly traded company and have to agree to that as part of the deal.

That was my douchebag way of saying - since you posted this here it would be nice of you to post feedback for those of us who don't regularly read your blog and are interested.

I'm actually interested in the results.
 
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It was snarky, not douchebaggy. I think in a forum, if one has something to say you say it. You post your blog entry here - you don't link to it. Removes the stink.

Other people linking is no problem as they don't own the content.




Because you have influence?

Because now the association of Realtors is going to get hundreds of emails with people selling KeywordRealEstate.com?

Because some people here do carry member lists and if they get approached they need to think about the implications before they get contacted by people and act. People act before looking at the agreements/legalese that their members sign - there members may have agreed to something that said they WOULD NOT receive offers, for example.

Because you don't mention that this doesn't work always, what due diligence should be done. You know what else works? Spamming the heck out of everyone. Did I mention - not all the time? And that it's better if you target and think about it.

As a strategy it's fine - but it's a skeleton of an idea and does not teach or say anything about when it will and when it won't work.


You didn't say that. You said you asked.



So now your great idea is just asking someone for commission based advertising. I agree, that's a good idea.

But say the organization spams its members. You don't care? Do YOU want to be associated with spam because an association violated its rules? Again - I'm just saying that it's more than just asking for something, it's understanding HOW they ask for it and what they are going to get.

Do you ask if any offers in the next week came as a result of that initiative? Do you give 10% only if the response is through the organization lead? What is the agreement? 10% if it sells - PERIOD. To one of its members? A referral from one of its members?

There are holes in your idea. I think you should cover them, not just pretend they aren't there.


That's all I'm saying. A PROFESSIONAL organization should tell you to pound sand or advertise in a paid ad, as you pointed out.

Yes. I'm speculating. Shit happens in this world. If you're selling a $10K name - you ought to be careful about who and how you structure deals. 10% commission with no contract? I know this is the wild west and maybe you haven't been burned. But maybe you will.



That was my douchebag way of saying - since you posted this here it would be nice of you to post feedback for those of us who don't regularly read your blog and are interested.

I'm actually interested in the results.

All fair points, and I apologize if I was a bit terse. I was reacting to your first comment, which I didn't think was necessary or appropriate, but se la vie.

This may or may not work for all orgs. I would say that large orgs likely won't touch it (ie those with tens of thousands of members in millions+ in revenue). This is probably best for niche organizations and/or trade groups. Many groups do have rules about emails and some don't even have email lists. Like everything in this world, this advice won't work for every group and may not even work for most groups.

BTW, this is an idea and not really something that is a strategy I considered until yesterday. I don't have all the nuances figured out, but again, those will vary depending on the organization. I have enough of a web presence and enough references that people can be assured if they do business with me my word is good, and I imagine there won't be a contract here, just an email agreement.
 
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BTW, this is an idea and not really something that is a strategy I considered until yesterday. I don't have all the nuances figured out, but again, those will vary depending on the organization.
Understood. Maybe I posted to stop hundreds of people pestering AARP, Assoc. of Realors etc :) It's really no different than joining a forum and making a few selective posts/PMs really :)

I have enough of a web presence and enough references that people can be assured if they do business with me my word is good, and I imagine there won't be a contract here, just an email agreement.

That works well, in theory, but your references are good in one industry. And to be honest, it's not and industry that has a glowing reputation...

It's not always possible to have a contract; however, you need to be a little clear with commission - you will get it ONLY if they indicate they came from this effort and ONLY for the next 4 weeks. At least get some rules in play. Sort of a "offer code" if you will.

Good luck with the effort. Hope you get a sale.. maybe ask them to split the 10% commission 50-50 with the McDonald house or something as a bonus (I do read your blog occasionally :) )

---------- Post added at 05:15 PM ---------- Previous post was at 05:08 PM ----------

Also:
Sam's comment on your blog (link in first post, ha ha) was VERY good. It's worth people here reading that one.
 
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defaultuser said:
Understood. Maybe I posted to stop hundreds of people pestering AARP, Assoc. of Realors etc :)
I hope people would be smart enough to know that won't work.

defaultuser said:
That works well, in theory, but your references are good in one industry. And to be honest, it's not and industry that has a glowing reputation...

I've sold to a few rather large companies who would write references and have a few good "general" contacts of people not associated with the domain biz.

defaultuser said:
It's not always possible to have a contract; however, you need to be a little clear with commission - you will get it ONLY if they indicate they came from this effort and ONLY for the next 4 weeks. At least get some rules in play. Sort of a "offer code" if you will.

Agreed... things would have to be spelled out. However, even if it was a bit unclear about where the sale came from, I'd give them the 10% if there was a chance they made the deal happen. 10% of a $15-20k transaction is not worth someone bad mouthing me if they think they got screwed.

defaultuser said:
Good luck with the effort. Hope you get a sale.. maybe ask them to split the 10% commission 50-50 with the McDonald house or something (I do read your blog occasionally :) )

Thanks :) We just went to a great RMH fundraiser last night. It's a great organization and we're happy to support them with our time and resources.
 
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