Interesting article on .com,.net,.biz

[patches]

http://home.businesswire.com/portal...d=news_view&newsId=20060316005223&newsLang=en

 

[IAmAllanShore]

A clip from the press release:

.com, .net, .biz...Is There a Difference? Perception Says Yes, the Survey Says No; Lexicon Branding Survey Looks at the Real Differences in Internet Names
SAUSALITO, Calif.--(BUSINESS WIRE)--March 16, 2006--Internet domain names ending in .com are no longer the only viable option for companies doing business on the web. In a first-of-its-kind survey released today, Lexicon Branding is able to show that there is very little difference in the actual consumer acceptance and usage of domain names ending in .com, .net and .biz.


Once considered the "gold standard" of Internet naming, the .com top-level domain is facing strong, viable competition. "There are more than 40 million registered .com names, and for years we had been seeing a distinct bias toward domain names ending in .com," said Lexicon CEO David Placek. "But in terms of actual usage today, people just don't care about the word on the right side of the dot. What really matters is the actual name of the company or the product."

 

[johntv]

Very interesting article, IMO this is not only good for .biz owners (and .net), but also for .tv, .cc and other country extensions. There are still many nice keywords with so called "bad extensions" free or relatively cheap

 

[fonzie_007]

I have yet to see any major (let alone small) company advertising with .biz.

 

[Dannoth]

very interesting article, thanks.

 

[patches]

I never have liked .Biz. I may change my mind in the future but for now it sounds too unprofessional. Makes me think of a nickel and dime type store. Like I said I may change my mind in the future, but for now I stay away from .Biz. I'm new to the domain game and maybe in the past .Net was not thought of very highly either. I'm sure those of you who have been into domains for some time now, would have a better idea, if .Biz will make it or not. I'm always a day late and a dollar short, so I'm probably wrong in my assesment of .Biz too!

 

[cache]

I still don't believe it, at least people don't put the money to where their mouth is, i.e. .com still sells at higher price.

 

[equity78]

I still don't believe it, at least people don't put the money to where their mouth is, i.e. .com still sells at higher price.

What's there not to believe? these were consumers not domainers. This survey was what consumers thought not what domains are selling for.

I have yet to see any major (let alone small) company advertising with .biz.

Or .cc

 

[JYM]

domains with .com are a lot mor easier to remember for most people because computer-newbs often think that the default for all web addresses is .com

but yes I do agree that the actual keyword(s) is what's important

 

[Binfus]

but yes I do agree that the actual keyword(s) is what's important

IMO, as the Internet continues to evolve and mature, what would make a domain inherently useful and truly valuable would be the keyword/term on the left of the dot PLUS its suitability with the TLD on the right; some words/terms just naturally fit very well with certain TLDs, for instance: Finance.com, HelpTheNeedy.org, BestISP.net, Jewelry.biz, Diabetes.info, Politics.us, etc. etc.