- Impact
- 11
The internet has changed a great deal since those first faltering steps just a few years ago....
I think there have been some TLD's that have not been adopted as well as was hoped & some have established strong niche appeal, the internet is expanding exponentially and I have a few on the extensions that will be strong through 2010 & beyond;
.com = Computer
= The number 1 extension, it is non-geographic (worldwide).... Generally speaking is a trustmark that the site has global appeal / relevance - weighted to the US but is seen as a trustmark that the site is respectable, global & available for all.
Virtually all .com sites are set-up for the best user experience via a large screen desktop PC although being accessible by many other devices subject to software compatibility, specific device set-up / mode etc...
There is nothing to stop all .com sites rendering well on a small screen device; it just means following the same rules for site development that .mobi has... but with billions of pages of older style pages out there .com will always be synonymous with the 'desk-top' computer & long may it reign as desk-top King.
.mobi = Mobile
= The number 2 extension, it is non-geographic (worldwide).... generally speaking is a trustmark that the site has global appeal / relevance - it's the new kid on the block & isn't showing any particular geographic bias as yet but it is a trustmark that the site has been set up to offer a good user experience to viewers on any device whatsoever, specifically small screen portable (mobile) devices but astute site building will allow a 'full screen' experience on a desk top too.
The extension has nothing special about it, it is simply means that you will be viewing a site that will be rewarding whatever device you use.... the same way a cc takes you to a site in a geographic region, an info site takes you to an information site.. a.mobi will take you to a multi-device friendly site... in todays ever more mobile world, it's an extension to look out for.
.cc = Country Codes
= The number 2 extension (collectively), acts as a trustmark that the site is based in the country in which you are looking. Great for businesses looking at their home markets & NOT beyond.. These will always have great value... of course there's little point in buying a portfolio of French generics with a .co.uk suffix or German keywords with a .us suffix... but following those obvious limitations these extensions are very popular indeed; even hosting regional sites of multi-nationals outside of a 'head site' on a .com...
.net = Internet
A secondary extension to .com because it is little more than an alternative to a .com extension; it doesn't act as a trustmark for very much else; weighted towards more tech / programmer / software use but so diluted by other usage that this means little. Still a global extension, not as well known or liked as .com but at present comes in at 4th place.
.info / .org /.biz = self-explanatory niche extensions
Of little commercial value except for some high value generics / keywords that have value in just about any extension... much maligned but an absolute perfect fit when used correctly, in a way it is surprising that .biz hasn't performed as well as the registrars had hoped; it seems ideal for businesses on the internet & maybe it will come of age.... by own opinion is that the abbreviation 'biz' is simply seen as a bit tacky / 2nd rate & this won't have been lost on the marketing folk of the business community...
.EU / .Asia = again, self explantory.
I'm not sure about these? They are neither country codes nor global.... they don't reflect the populations of these areas by religion, race etc.. they cover multi-racial, multi-language, multi-faith regions & whilst I see that .EU has a value based on businesses operating within the European Union (being a natural extension of a European country code) I cannot see the value in .ASIA except as part of the activity of 'domain collecting' but I'm sure others will see it differently.
.pro / .job etc. etc. = Very Niche indeed
I don't know enough about these to comment; they seem to be somewhat elitist, leaning towards being restrictive in who has access (as with any site; a site can be constructed with restricted access whatever the extension but these seem 'fit for purpose' in that respect).
.TV = Niche
I quite like .TV, I have none in my portfolio but I can understand that its an effective way of seperating the wheat from the Chaff.... domains that suit this broad niche will be valuable, domains that are not suited are simply 'collectables' & little more.
I have only listed the main ones that I have a view on... there are now 100's (most of which are CC's) but I do believe that there are only 4 TLD's that are of any significance when it comes to e-commerce / marketing / culture.
In order of relevance I forecast that the top 4 TLD's of 2010 will be; -
No.1 = .Com
No.2 = .mobi
No.3 = .cc
No.4 = .Net
The others are specifically targetted at niches.... for reasons synonymous to their names; .info being one
What else is afoot? Have I missed something? Do you disagree or agree.....?
Regards
Gary.
I think there have been some TLD's that have not been adopted as well as was hoped & some have established strong niche appeal, the internet is expanding exponentially and I have a few on the extensions that will be strong through 2010 & beyond;
.com = Computer
= The number 1 extension, it is non-geographic (worldwide).... Generally speaking is a trustmark that the site has global appeal / relevance - weighted to the US but is seen as a trustmark that the site is respectable, global & available for all.
Virtually all .com sites are set-up for the best user experience via a large screen desktop PC although being accessible by many other devices subject to software compatibility, specific device set-up / mode etc...
There is nothing to stop all .com sites rendering well on a small screen device; it just means following the same rules for site development that .mobi has... but with billions of pages of older style pages out there .com will always be synonymous with the 'desk-top' computer & long may it reign as desk-top King.
.mobi = Mobile
= The number 2 extension, it is non-geographic (worldwide).... generally speaking is a trustmark that the site has global appeal / relevance - it's the new kid on the block & isn't showing any particular geographic bias as yet but it is a trustmark that the site has been set up to offer a good user experience to viewers on any device whatsoever, specifically small screen portable (mobile) devices but astute site building will allow a 'full screen' experience on a desk top too.
The extension has nothing special about it, it is simply means that you will be viewing a site that will be rewarding whatever device you use.... the same way a cc takes you to a site in a geographic region, an info site takes you to an information site.. a.mobi will take you to a multi-device friendly site... in todays ever more mobile world, it's an extension to look out for.
.cc = Country Codes
= The number 2 extension (collectively), acts as a trustmark that the site is based in the country in which you are looking. Great for businesses looking at their home markets & NOT beyond.. These will always have great value... of course there's little point in buying a portfolio of French generics with a .co.uk suffix or German keywords with a .us suffix... but following those obvious limitations these extensions are very popular indeed; even hosting regional sites of multi-nationals outside of a 'head site' on a .com...
.net = Internet
A secondary extension to .com because it is little more than an alternative to a .com extension; it doesn't act as a trustmark for very much else; weighted towards more tech / programmer / software use but so diluted by other usage that this means little. Still a global extension, not as well known or liked as .com but at present comes in at 4th place.
.info / .org /.biz = self-explanatory niche extensions
Of little commercial value except for some high value generics / keywords that have value in just about any extension... much maligned but an absolute perfect fit when used correctly, in a way it is surprising that .biz hasn't performed as well as the registrars had hoped; it seems ideal for businesses on the internet & maybe it will come of age.... by own opinion is that the abbreviation 'biz' is simply seen as a bit tacky / 2nd rate & this won't have been lost on the marketing folk of the business community...
.EU / .Asia = again, self explantory.
I'm not sure about these? They are neither country codes nor global.... they don't reflect the populations of these areas by religion, race etc.. they cover multi-racial, multi-language, multi-faith regions & whilst I see that .EU has a value based on businesses operating within the European Union (being a natural extension of a European country code) I cannot see the value in .ASIA except as part of the activity of 'domain collecting' but I'm sure others will see it differently.
.pro / .job etc. etc. = Very Niche indeed
I don't know enough about these to comment; they seem to be somewhat elitist, leaning towards being restrictive in who has access (as with any site; a site can be constructed with restricted access whatever the extension but these seem 'fit for purpose' in that respect).
.TV = Niche
I quite like .TV, I have none in my portfolio but I can understand that its an effective way of seperating the wheat from the Chaff.... domains that suit this broad niche will be valuable, domains that are not suited are simply 'collectables' & little more.
I have only listed the main ones that I have a view on... there are now 100's (most of which are CC's) but I do believe that there are only 4 TLD's that are of any significance when it comes to e-commerce / marketing / culture.
In order of relevance I forecast that the top 4 TLD's of 2010 will be; -
No.1 = .Com
No.2 = .mobi
No.3 = .cc
No.4 = .Net
The others are specifically targetted at niches.... for reasons synonymous to their names; .info being one
What else is afoot? Have I missed something? Do you disagree or agree.....?
Regards
Gary.
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