If the keyword Widget gets one million monthly searches ...

[JoeBiz]

I have heard a general rule of thumb that assumes that each major TLD gets a certain percentage of the monthly searches. So, for example, if the keyword Widget gets one million monthly searches, what would the expected distribution be ... i.e.

- Com - 50% ??
- Net - 20% ??
- Org - 15%
- Info - 10%
- US - 5%

I know it's not reasonable to expect a solid rule that each TLD adheres to but are there some assumed rough numbers that domainers use?

Thanks!!!

8^X

 

[tristanperry]

I've honestly never heard of this before, and have been creating websites for 8-9 years (before I got into domaining)

Wouldn't this only be possible if the SEs guaranteed that the SERPs have a set % of different TLDs in them? (Which isn't the case?)

If you are referring to the SERP CTRs, this is a pretty good article on it: http://www.seobook.com/google-serp-ctr-data-search-rank

 

[Name Trader]

Wouldn't it entirely depend on where the tld appeared in the serps?

 

[nielsencl]

Expected type-in traffic when keyword "Widget" gets one million monthly searches (so the domain would be widget.com). I think it would break down something like this:

Widget.Com - 1,000 visitors
Widget.Net - 350 visitors
Widget.Org - 110 visitors
Widget.Info - 40 visitors
Widget.Biz - 12 visitors
Widget.US - 6 visitors
Widget.co - 0 visitors
Widget.ws - 2 visitors
Widget.in - 70 visitors
Widget.im - 14 visitors
Widget.me - 1 visitors

Remember that search queries are not type-ins. Also keep in mind that 0-4% of visitors to a parked page will click on an ad.

The good news is that the number of monthly searches for "widget" is about 4,090,000. The bad news is that the exact search numbers, which I think you should really be looking at for making estimates on type-in traffic, is only 201,000. So it would be good to adjust your estimates down to get a more realistic number.

 

[DnEbook]

exactly ........searches do not mean extensions , i would guess direct navigation would be quite different stats all together

 

[labrocca]

It's nowhere near this. I've had long discussions on this topic. The bleed from .com to .net is 5-10%.

I don't own .orgs or other extensions to compare but other than org I think the bleed is going to be almost nothing.

 

[garptrader]

I have no idea of the breakout but I would suspect the .Net typein is much lower than that of the .COM but that even the .COM type-in is still only a small percentage of total search volume for the phrase. As well, a .COM parked domain will get no long-tail search volume which a developed .Net or any other TLD could get if it ranks well.