Even something that isn't supposed to be hyphenated may have value, yes.
As an example, creditland.com and credit-land.com is held by the same website but it's using the hyphenated version and emphasize it on their logo.
There's also one startup company using two hyphens for their site, not exactly sure why but it seems they want it to be fully readable for anyone visiting. I say this cause two versions of the phrase can be done with only one hyphen. One's parked and the other one's available for registration. Still, the company chose 2 hyphens. It doesn't look polished but they're lucky it's short overall. Actually this company isn't a startup, more like rebranded.
So you might have to pick which phrases you hyphenate and still have to decide on other factors. There are only a few reasons you can hyphenate.