IDN parking revenue

[duskdawn]

Hello All,

I would like to know some details of the status that IDNs currently hold. If you could share these infos with us that would be really nice.

Which parking services do you use or recommend for now? NameDrive, sedo or differen language has its own best parking service?
How's the traffic since IE6 hasn't come out and only a few people use Firefox etc.
How's the Click Through Rate (CTR)?
How's the Avg Pay Per Click (PPC)?
Does the parking provider give relavant keywords?
If you can, would you please list the name or at least the language when you answer the questions?

Thanks and Happy weekends!

 

[thefabfive]

Which parking services do you use or recommend for now? NameDrive, sedo or differen language has its own best parking service?

Most of use IDNers have found that Namedrive is the parking service to use for IDNs. They have many different language portals, serve ads in many languages, and their interface is much superior to Sedo (IMO).

How's the traffic since IE6 hasn't come out and only a few people use Firefox etc.

There is some traffic to IDNs. I would say that Russian names get the most traffic. Although Arabic, Persian, Thai, and European languages do get some as well. IE7 should really amplify what we are seeing now.

How's the Click Through Rate (CTR)?

I've seen average CTR in the mid 20% but as high 30% for some languages.

How's the Avg Pay Per Click (PPC)?

PPC has been variable but right now it's close to an average of $0.10. Many of us have seen clicks in the $1, $2, and even $5 range on occasion.

Does the parking provider give relavant keywords?

Namedrive does serve up ads in many local languages. I use the domain name as the keyword for most of my names at the moment. I believe that Sedo does also serve relevant ads for Spanish, German, and French although I haven't tried them.

 

[touchring]

How's the traffic since IE6 hasn't come out and only a few people use Firefox etc.

Ranges anywhere from no views to maybe 50,000 views a mth for the very best keywords.

How's the Click Through Rate (CTR)?

For pure generics, we get about 30% to 50% if local ads bearing the same keyword are displayed. If only English ads are displayed, CTR can be very low, e.g. as low as 3% for Japanese.

How's the Avg Pay Per Click (PPC)?

If local ads are displayed, it will average about 5 cents for Arabic, Russian, East European languages to 15-20 cents for Japanese and West European languages.

Does the parking provider give relavant keywords?

Depends on the language and whether it is adult. PPC companies are evolving all the time, and Google ads are not confined to English.

On the whole the strategy will be to just find and register as many names as you can while it is still possible. You will just need a big winner or a couple of average winners to pay for your entire portfolio.

 

[duskdawn]

Thank you guys. That really helps. Rep added
Any other opinions are also welcome.

 

[Rubber Duck]

Thank you guys. That really helps. Rep added
Any other opinions are also welcome.

Click Through Rates are not a problem with Sedo, Namedrive or Dopa. 20% is a reasonable guide figure.

Click Prices are generally low as Google is only just getting started in these markets so they have more searches that they have Ads to show, which means they are creaming off most of the best clicks for themselves. The best strategy to combat this problem is to go for terms with high Overture Bids rather than high Overture Search. Sedo seems to give a minimum of €0.03.

Traffic is miniscule compared with what it will be except in Germany perhaps where Firefox adoption is high. There is quite a bit of traffic in China, but Sedo and Namedrive have a poor record of being able to harvest it. It is currently coming through, started about 2 days ago, but his happened once before and then stopped. Most success to date for Chinese traffic has been with Dopa. The levels of traffic should not be a serious concern as this will increase exponentially with IE 7.0. It is not just a matter of working out what percentage of the users have enabled browsers and factoring up.

Once IE 7.0 comes on line then then amount of site using these URLs will go up steeply. Finding content from IDN type in will reinforce the habit. At the moment people probably try once or twice but give up because they are not directed towards any thing vaguely interesting. Once important site start using these as URLs you can probably factor up about 20 Times for the additional browser support and at least as much again for the content and reinforcement perspective. I think traffic will be between 100 and 1000 times todays levels. If you then consider in China, less than 10% of the population is online and people are really on just beginning to get started with online shopping, then you can probably factor up by another 10 over the medium term as the Internet itself develops. For Arabic, where the Internet is even further behind the sky is limit.

 

[duskdawn]

Thanks Rubber Duck!
Finally I know it's dopa's landing page. I was always wondering.
BTW, they need "portfolio with domain traffic above 1,000 unique visitors per day". I doubt most Chinese IDNs so far have such huge uniques. Will they accept my application? Or will they close my account if I do not meet their criteria?
Rep added.

 

[mulligan]

When I applied for my account with them I said I had 1000+ names. That didnt mean I was going to park them all with them. A few days later they emailed me my account details. No problems

 

[thefabfive]

Yeah, my account hasn't been terminated yet and I don't even come close to 1000 views per day.