First off, wrong section for the post.
It depends on the name, and also on your friend's name. I recall a recent UDRP where someone filed a UDRP to get their name. They lost the UDRP because the person that owned it had the same name, and they weren't trying to capitalize on the person that filed the UDRP. If I remember correctly, they also weren't actively offering the name for sale. I don't remember the name though.