For your future reference, global searches is entirely meaningless. The phrase "how to bungee jump" isn't even triggering a result when I enter it into WordTracker ie. close enough to zero monthly searches that it might as well be nothing.
Actually, I don't know how you came up with that number - the phrase triggers fewer than 1.5 million results on Google, and exact match triggers 330k. So not sure where you got the 368,000 number, but if you did it wrong, that just means you went about the wrong way to get the number you didn't need in the first place.
Domain value: $0 not just because of the search issue. Look at an exact match SERP for this term on Google. No ads. All heavy authority sites on the front page, some of which (USA Today) are being gamed by SEO linkspammers. It's just a worthless phrase from a business standpoint, no ad value, hard to compete with existing rank, almost nobody ever even asks the question the phrase expresses, etc.
In the future, don't base anything on global search (whether you get the number right or wrong.) Consider some of these keyword metrics:
1) Exact match search volume [edit to add: to gauge general interest]
2) Ratio of exact match search results to volume [edit to add: to gauge general level of competition]
3) AdWords daily cost estimate for that phrase (much more relevant than cost per click, which many people erroneously use as a guide) [edit to ad: to gauge how much money is circulating around that phrase; advertising pros know more about keyword value than you do, so let the cost they've run a phrase up to be your guide to its market value]
Consider also that it isn't always about the keywords, if it was, then there would be no keyword domains in the world. A domain that is easy to spell, say, is grammatically correct (not all keywords are) and isn't insanely long (opinions vary on what actually qualifies as "long" unfortunately) ... these are all things to consider, especially if you are not going in with specific development plans.
One other thought, regarding development: A huge pitfall in this business is the completely false mindset that if you get a crap domain, hey, no problem, you'll just develop it. Developing is either hard work, or expensive. It's not what you do if you screw up while domaining, an afterthought that you'll append to your crappier domains. So banish that thought from your mind entirely; even if development is a Plan B for a domain, you still have to have a very clear idea of how you will develop it, what the market is for that development, etc. before you ever register the domains. Otherwise, what you end up with is anywhere from a few to a few dozen to a few hundred domains that you keep renewing year after year, because you are "planning on developing" (hey, ask me how I learned this horrible lesson lol) and then one day you go to develop them and realise that no, they are just crap and you should have let them expire years ago.
Frank
