How to respond to "Yes, I'm interested. How much?" email

[Beezy]

Today I wanted to try out Federer's email template I found on here https://www.namepros.com/threads/how-to-find-potential-end-users.68798/page-125#post-4752151 and pretty much every response I've gotten was "What's the price?" "How much?" etc.

What's your go-to move when that is the email response you get from potential end-users?

Interested to hear everyone's thoughts on this.

Thanks!

 

[Electric-Shadow]

Be straight and to the point, don't go over the top with boring information. Remember you have to keep them interested yet still convey relevant information to justify your price.

I would reply with a price and sales data for related domain sales to help them understand the value and why your asking that price. Tell them where you got the data from so they can verify it themselves.

You can also get away with including exact match monthly search data but anything more would likely be irrelevant to them unless they specifically ask for it.

 

[FPForum]

I use an email template similar to his, and that's the most common reply I get. I don't mind, as that's my goal from the initial email.

Once I get a reply with "How much" I immediately begin to look for more information on who responded. I'll try to get an idea on how big their business is, how much revenue it makes each year, anything of that nature which can help me determine what a good price may be. Once I've decided on a price I'll email them back and give them 2 or 3 reasons they might want to consider buying my domain. For example, it receives some monthly traffic or it's a shorter version of their current name which is easier to remember/type-in. I'll then give them my price, but also let them know I'm open to reasonable offers.

 

[DomainVP]

With outbound sales it's about your financial goals, and their budget.

With outbound sales, keep the pricing affordable within the niche. Lawn services are going to have different budgets than online casinos.

Ask for what you would be "okay with", and negotiate from there. You may need some immediate liquidity, asking for $500, or you may be okay with asking $10k and negotiating for $5k over a few weeks.

Just don't sell yourself short just to make a sale; those renewals come around quick.

 

[yogiDomain]

Good question!
I have been searching answer for this question for few months now. I get many "how much" for my outbound mails and after quoting the bare minimum price (even 199$) I find myself in vaccum space with no response.
Someone responding to a outbound mail means they liked the domain but getting that "how much?" to some sale is difficult part.

arrrghhh!! pretty frustrating!!

 

[equity78]

It is the million dollar question, everyone at all levels of experience and sales savvy has a different thought.

Whether someone replies how much, or they find your name on a parked page or through whois and you get the I am interested in ******** How much ?

I had a bunch of them last year that all resulted in no sale, my strategy was giving a price, these were not premium names and nothing was priced outrageous, I believe I actually get the real student or person with no money, not the corporation or celebrity playing games. But anyhow...

Years ago I did not give a price and had more success, so I asked a few people, or went back and reread some other domain investors.

Morgan Linton has always said never be the first one to name a price and when I asked Michael Berkens from Most Wanted Domains, he said he always gives a price by email, he did note that he never gives it if someone calls, he tells them let me check our pricing and email you. That way you have it documented, no " I thought you said $60,000 on the phone not $100,000."

So you really have to think about how much data you can gather on a prospect and then go with either a price or we are looking for offers in the **** range.

Now there is a difference in emailing someone and they reply how much ? As opposed to getting an email through a landing page, I think if I emailed someone I have to have a price because I contacted them first.

It is the tricky part and sometimes lucky part of domain sales.

 

[Nazz]

You can possibly show and tell..

Find related sales to the domain you are offering the potential customer.

Show past related sales. Tell them how they are saving and hit them with your price.

Nice and simple but of course, all being in the line of professionalism.

 

[GravityEleven]

The best way that works for me to get them to hop over the line and finally purchase my domains in such situations is to tell them that the money invested in my domains is not gone, but simply frozen/parked.. making them understand they can liquidate (more or less) the domain later on as well as long as it's generic enough and get back their amount (more or less)..

makes most endusers (who still don't get it) relax a lot more about spending grands on "just" a domain name once they see there's a market.. the devil is simply in the details though (as to how generic, how many other potential suitors etc..) but no need to elaborate..

 

[Electric-Shadow]

Good question!
I have been searching answer for this question for few months now. I get many "how much" for my outbound mails and after quoting the bare minimum price (even 199$) I find myself in vaccum space with no response.
Someone responding to a outbound mail means they liked the domain but getting that "how much?" to some sale is difficult part.

arrrghhh!! pretty frustrating!!

I find myself in this situation a lot, despite getting a good response rate. A good method is to give them a very gentle nudge a few days to a week later and ask if they are interested and if not to let you know.

This worked recently on someone who didn't respond after I got back with a price, they wanted to think on it. So a week after that I did the same and ended up with an offer, even though it wasn't worth my while (only a high $xx offer) it was still good practice. It may still result in a sale a couple of months down the line as their priorities may change for their current site.

It shows what little patience can achieve whilst standing your ground without being unreasonable about it.

 

[yogiDomain]

I find myself in this situation a lot, despite getting a good response rate. A good method is to give them a very gentle nudge a few days to a week later and ask if they are interested and if not to let you know.

This worked recently on someone who didn't respond after I got back with a price, they wanted to think on it. So a week after that I did the same and ended up with an offer, even though it wasn't worth my while (only a high $xx offer) it was still good practice. It may still result in a sale a couple of months down the line as their priorities may change for their current site.

It shows what little patience can achieve whilst standing your ground without being unreasonable about it.

Ya that is correct a little follow up sometimes work. Asking them after couple of weeks might be a good idea. I had done this for one of the response and got a reply that they are not interested "now". So at least I know for sure that they are out of my potential buyers list or they might be interested in near future.

 

[Nattydomain]

One thing that works for me is I only email end users who I wan to liquidate domains to. So if I am coming to you out of the blue I am looking to sell fast. My own price point for that is abut $100-$400 but again these are domains that I never got an offer on before and/or dont want to renew.

Domains I want a lot more from I wait for those to come to me as the ball is in my court at that time.

 

[Omar Negron]

When someone asks "How much?" I think the simple answer is to tell them how much...lol.

I wouldn't recommend saying "make an offer". I've read a lot of threads on here that say that may be one of the worst responses, since you are the one making the initial contact. If it was the other way around, then that's a different story of course.

Personally, I just tell them the price I want (of course ask for more because they will try to talk you down).

-Omar

 

[robert_jones]

The problem with this situation is it can vary drastically depending on the domain you’re selling. That being said, I generally have a few things I almost always resort to.

I’m assuming you’re dealing with an end user so chances are they don’t really know much about domains which is something that can either be an advantage or a disadvantage depending on how you look at it.

Start off the email by thanking them for responding back so quickly and then tell them a price that’s about 20-30% higher than what you think the domain’s reasonably worth (this will give you some slack to deal with when negotiating).

Then tell them the benefits of owing a domain to educate them as to why it’s a smart decision. Remember, end users are often people that don’t know much about the web and as a result you have to teach them.

Do this by talking about how they’ll stand out in their industry, how if it’s a keyword domain they can rank higher in the search engines and get more leads and if the domain has a good extension it will give them instant credibility with potential customers.

Once your done that you have to then JUSTIFY your price by either showing them similar domains that are up for sale on Sedo.com (or any other similar marketplace) or by showing them previous similar domains that have sold in the past by using NameBio.com or DnSalePrice.com

When your showing them similar domains that are either up for sale or have been sold in the past it’s best to ideally make sure your asking price is LOWER than those domains as it’ll make your domain look like a good deal.

I usually end the email by telling them that if they would prefer to talk on the phone to not hesitate (most of the time adding this in will get them to call you which will usually solidify the deal).

That’s typically what I do in the response email and it seems to work out well for me.