domain How to determine a domain name value ?

[ABC1234]

Hi,

How would one determine domain name value ? What do you look for ? What turns you on to a specific domain name ? What turns you off ? Comments and opinions are welcome.

Thanks

 

[emega]

If other extensions are taken. If similiar domains are taken. Results in overture's keyword research tool. Search engine results. Common sense: brandability of the domain, and what Industry the domain is in.