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discuss How should a domain with 100K to 1 Million monthly searches be priced?

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If keywords of a domain are searched 100K to 1 Million times a month according to Google Keyword Plannet tool, what should be the asking price?
 
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Present Domain Value = Number Of Global Monthly Average Searches x $1 Cost Per Click (CPC) / Number Of Years Required To Be No. 1 In Search Engines From Today

For example, in 2016, the global monthly average of “VPN” was about 8,800,000. At $1 per search and four years to become No. 1 in Google Search results, this still indicated that $976,730 was a great deal.

Example Formula = 8,800,000 Monthly Searches x $1 CPC / Four Years = $2,200,000

Fast forward to July 2018, and we see the 12-month average of global search volume for “VPN” was 13,600,000, suggesting that the current value of VPN.com has grown to $5,500,000 in domain equity alone.

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Time has very little to do with the equation.
 
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Are there any trademarks involved?
 
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Time has very little to do with the equation.

If you have anything productive, kindly tell. Don't belittle others. If you have something better than this, kindly "prove" why.
 
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171 results for a term with 100k+ searches?
Something isn't adding up here.

Brad

Brad, this is what always happens when you search with quotes as I mentioned above as well.

My search engine settings are set to show 100 results per page. So for most of the search terms when you search them with quotes and go to page 2(if settings are to show 100 results per page) you won't see many pages for probably 80% of the search terms. Thanks.
 
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It depends on many factors. Impossible to answer with the information given.

How long is a piece of string?

Brad
20 with .com included, otherwise 16.
 
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Brad, this is what always happens when you search with quotes as I mentioned above as well.

My search engine settings are set to show 100 results per page. So for most of the search terms when you search them with quotes and go to page 2(if settings are to show 100 results per page) you won't see many pages for probably 80% of the search terms. Thanks.

171 is an extremely low number for something with 100K+ searches. That makes no sense.

If you want an actual appraisal I would suggest just posting the domain in the appropriate section.

Brad
 
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Google searches with quotation marks, that show results with exactly that phrase, and nothing other, can be pretty small in many cases.

For example, "word1 word2" shows pages that contain exactly word1[space]word2, so for example word2 word 1, that would normally appear without quotes, or word1Word2 (no space) would not appear nor I think would word1[2 spaces]word2.

Just now I checked a search on "brandable Canadian" and it showed me, just 5 results that contain that phrase exactly. However the same without quotes gives about 150,000 results.

Nanotechnology is a big area, but a Google search on "nanotechnology brands" gives me just 141 results, whereas take out the quotation marks and it is 2.55 million results.

Bob
 
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Google searches with quotation marks, that show results with exactly that phrase, and nothing other, can be pretty small in many cases.

For example, "word1 word2" shows pages that contain exactly word1[space]word2, so for example word2 word 1, that would normally appear without quotes, or word1Word2 (no space) would not appear nor I think would word1[2 spaces]word2.

Just now I checked a search on "brandable Canadian" and it showed me, just 5 results that contain that phrase exactly. However the same without quotes gives about 150,000 results.

Nanotechnology is a big area, but a Google search on "nanotechnology brands" gives me just 141 results, whereas take out the quotation marks and it is 2.55 million results.

Bob

Sure, but those are search results. There is a difference between search results and search volume.

Anything that is actually getting 100K+ search volume is going to have far more than 171 results in quotes.

There is also a difference between broad, and far more relevant exact search volume. The bottom line is there is no way to answer the OP's question accurately. There is not enough information.

Brad
 
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Sure, but those are search results. There is a difference between search results and search volume.

Anything that is actually getting 100K+ search volume is going to have far more than 171 results in quotes.
Good point, Brad. When the post said "when you search with quotes" was not sure which was being referred to.

As I understand it from one of the posts the first word in the domain name is THE. Typically how does that affect search volume? I would think exact would go way way down? Even broad for that matter.

Of course, the bigger question is does the value of the domain that starts with The also go way way down too :xf.wink:. I guess it depends, not always, but sometimes.

Bob
 
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Good point, Brad.

As I understand it from one of the posts the first word in the domain name is THE. Typically how does that affect search volume? I would think exact would go way way down? Even broad for that matter.

Of course, the bigger question is does the value of the domain that starts with The also go way way down too :xf.wink:. I guess it depends, not always, but sometimes.

Bob

My guess is the search volume is likely for whatever the root keyword is, without "the".
I highly doubt a "the" domain followed by a term is going to have significant search volume in most cases.

"The" domains can sell but then are generally used more as brands, not keywords.

Brad
 
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Also formula of domain value could be EMD global monthly average searches x $0.05 as the minimum cpc.
 
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Perhaps if i elaborate on the fact that a well developed site deemed useful can get a placement in search engines without any great deal of wait.
 
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SO many other factors to think about when pricing a name with that search volume.

Is it in English?
Is it taken in many extensions? If yes then how many ? 5? 10? 20? 30+?
Is it trending? Trend is your friend.
Is it obsolete? If yes, value isn't very high.
Is "The" at the front actually included in the search term for it to have 100k to 10MN searches? I doubt it.



I for example own WhatSongIsThis.com (What Song Is This?) one of the most searched questions on the internet but imho obsolete as a business use case. I'd bite your hand off for more than $5k retail for it because search volume isn't everything in a domain. It does factor into the overall value but you should not be considering it as vital to your pricing. You should be pricing your domain based of at least 10 different characteristics.
 
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A domain's true value is really what a new buyer is willing to pay like anything else you may buy...be it a house, car or developed website with a domain name. The end buyer, not an investor is usually willing to pay the most for a domain name. The com is still the king of domains. Appraisals are just good for a day or two on domains just like an appraisal on a piece of real estate. Things change drastically at times just like the coronavirus is impacting the online ecommerce industry these days.
 
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It is not speculation. Monthly searches are between 100K and 1 Million. I cannot make a website because it is about a specific product and people come looking to buy it. Since I do not sell that product, the website will be of no use.

Also, if I make a website it will not rank because of the bounce rate. The bounce rate is going to be very high because the visitors will not find what they are looking for i.e. the product.
Huh? If it's about a specific product go find a Company that's offers affiliate programs. Jesus thats how you monetize a site
 
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Huh? If it's about a specific product go find a Company that's offers affiliate programs. Jesus thats how you monetize a site
And that in turn overtime will actually increase the value of Said domain. Build site+rank the site in eearch engines+monetize= higher selling price on domains
 
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It depends many things :

- Exact match or broad search. If broad match, it has no value
- CPC, some worlds have significant value like flight, pizza, but other don't like amazon, toyota, iphone (trademarked), or bluetooth, facsimile (out of date)
- extension : com, net, org, co surely have great value. But .ws, .uno, or new GTLDs have little value
- Country of high search : US, UK, Germany surely have more value than Costa Rica, Armenia, etc.
- and many more factors
 
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