advice How NOT To Compose Domain Sales Emails

[DN Playbook]

This morning I received a cold sales email promoting a domain. Was going to send it straight to spam folder but decided it was a good example of mistakes to avoid in domain sales emails. Mistakes that I see in 99% of sales email I receive on a regular basis. It is analyzed in the following article. Your comments are welcome.

Read: How NOT To Compose Domain Sales Emails

 

[NYJimbo]

"WebDomain.Market"

I don't think they put much effort into this. It's a garbage domain name.

Heck, I can reg :

GetADomain.Name - $14.99

or if I am really broke:

GreatDomainsOn.Sale - $4.99

I'm pretty sure I can find a ton of variants at NameCheap for 48 cents each if all I can do is find change in my couch cushions.

Too many people in the domain biz selling crap....

 

[DN Playbook]

I agree with you @NYJimbo. That's why I decided to post and analyze the email on our blog. Hope this will serve as education especially to newbies. Even when you have a quality name, if you make the same mistakes you will not get any bites.

 

[Criterion811]

That really is particularly bad...

 

[DN Playbook]

@Criterion811 @NYJimbo @TheDomainsGroup and anyone else, if you like the article, please link to it and hopefully together we can help reduce such spam. Because it gives real domain sellers a bad image.

 

[strugar]

If I may comment to provide another bad choice of owner of this domain; it seems to redirects to sales page at startbrand.co.uk

As I read through articles at DomainMarketPro, I found the article from exactly one month ago, https://blog.domainmarketpro.com/sell-domains-quickly/ , and one of the advices says:

Do not redirect your domains to 3rd party marketplaces.
This is one of the surest ways to lose potential buyers that are looking for domains like yours. They will land on your domain and will browse away to see what else is available and may completely forget your domain. ​

Now, as I looked at the sales page at startbrand, I noticed long arrows just above the domain price. I thought at first that arrows might navigate between domains, but it seemed not logical, to offer another domain in plain sight of price of my domain... and it appears they really do it - you just click the arrow, once, twice, several times, and you certainly lost the original domain!

Not a marketplace I would put my domains at...

 

[DN Playbook]

@strugar You are exactly right. That particular marketplace shows that they are not invested in selling 'your' domain. There are other issues I see but that is a separate topic.

 

[robert widener]

great read , thanks

 

[RENATA BARNES]

If I may comment to provide another bad choice of owner of this domain; it seems to redirects to sales page at startbrand.co.uk

As I read through articles at DomainMarketPro, I found the article from exactly one month ago, https://blog.domainmarketpro.com/sell-domains-quickly/ , and one of the advices says:

Do not redirect your domains to 3rd party marketplaces.
This is one of the surest ways to lose potential buyers that are looking for domains like yours. They will land on your domain and will browse away to see what else is available and may completely forget your domain. ​

Now, as I looked at the sales page at startbrand, I noticed long arrows just above the domain price. I thought at first that arrows might navigate between domains, but it seemed not logical, to offer another domain in plain sight of price of my domain... and it appears they really do it - you just click the arrow, once, twice, several times, and you certainly lost the original domain!

Not a marketplace I would put my domains at...

Show attachment 94438

 

[RENATA BARNES]

Hi Guys, I am not on here often........ So to read this thread I was amazed by the comments. From a marketing perspective if one owns a domain name and does not have a landing page how will your domain name be found? The services at 'Startband' offer SEO on the page that the domain is forwarded to. There is nothing unprofessional about it. If you upload to all the big boys you will find that your domain will be forwared to them,so, what is the difference. Before commenting, I would strongly advise not to disrespect or devalue my business and any issues you have you should direct them to me first before slandering my company.

 

[Domains - Wanted]

This morning I received a cold sales email promoting a domain. Was going to send it straight to spam folder but decided it was a good example of mistakes to avoid in domain sales emails. Mistakes that I see in 99% of sales email I receive on a regular basis. It is analyzed in the following article. Your comments are welcome.

Read: How NOT To Compose Domain Sales Emails

Nice, useful twist, showing what not to do. Mostly obvious stuff to seasoned marketers, but a good primer for those new to the game. Bookmarked, looking forward to reading your other articles when I have more time...

 

[strugar]

Hi Guys, I am not on here often........ So to read this thread I was amazed by the comments. From a marketing perspective if one owns a domain name and does not have a landing page how will your domain name be found? The services at 'Startband' offer SEO on the page that the domain is forwarded to. There is nothing unprofessional about it. If you upload to all the big boys you will find that your domain will be forwared to them,so, what is the difference. Before commenting, I would strongly advise not to disrespect or devalue my business and any issues you have you should direct them to me first before slandering my company.

Hello, Renata; I'd guess your post refers to my post, so I will try to explain, I'm afraid you didn't understand, I'll put it on my bad English.

Of course, if you intend to sell a domain name, landing page helps a lot, I do agree. And of course, "If you upload to all the big boys you will find that your domain will be forwared to them", I do agree as well.

So, what's the difference. With the "big boys", I see landing page of my domain, and on the bottom there is usually a section along the lines "other domains by this seller", which displays other domains owned by me.

If I had a landing page with you, however, there would be giant arrows in the middle of the page that point towards domain names owned by other sellers.

"From a marketing perspective", for you there is indeed no difference - you want to sell domains, mine or someone else's, never mind.

But for me, it's a huge difference - I want to sell domains as well, but domains that belong to me, not to someone else.

If you don't see the difference, well... not my problem. I didn't devalue or slander your business, I just said such a landing page is completely unacceptable for me and I'd never use it, that's what a public forum is there for.

 

[RENATA BARNES]

Hello, Renata; I'd guess your post refers to my post, so I will try to explain, I'm afraid you didn't understand, I'll put it on my bad English.

Of course, if you intend to sell a domain name, landing page helps a lot, I do agree. And of course, "If you upload to all the big boys you will find that your domain will be forwared to them", I do agree as well.

So, what's the difference. With the "big boys", I see landing page of my domain, and on the bottom there is usually a section along the lines "other domains by this seller", which displays other domains owned by me.

If I had a landing page with you, however, there would be giant arrows in the middle of the page that point towards domain names owned by other sellers.

"From a marketing perspective", for you there is indeed no difference - you want to sell domains, mine or someone else's, never mind.

But for me, it's a huge difference - I want to sell domains as well, but domains that belong to me, not to someone else.

If you don't see the difference, well... not my problem. I didn't devalue or slander your business, I just said such a landing page is completely unacceptable for me and I'd never use it, that's what a public forum is there for.

 

[NYJimbo]

The services at 'Startband' offer SEO on the page that the domain is forwarded to..

Did you mean "StartBrand" ?

BTW - I was not slandering anyone. All I said was that domain was terrible. Nothing about you or your company.

 

[RENATA BARNES]

Thank you for taking the time to reply to my message.

All is fair in Love and War!

However I do not understand what you mean by 'arrows'? what arrows are you referring to? I do not have arrows in the middle of nay of my pages please provide screenshots of this if this is the case. I am also a web designer and check all my pages furthermore I manage other peoples domain names not just my own.

Funnily enough by coincidence I have just had a reply from Uniregistry as I have many domains listed there with parking pages and this was their reply to me:

Therefore I am no different to them other than I actually do outbound marketing and do try and help my clients. I do not just wait for people to contact me, I actually do some work........

Kind Regard,
Renata.

UNIREGISTRY EMAIL
DOMAIN BROKERSPosted by CHIEF APP & WEB DEVELOPER Tue, September 25, 2018 14:36:07
UNIREGISTRY EMAIL.

Thanks for reaching out regarding our brokerage platform and in particular if we outbound (find buyers) for your domains.

We do not actively find buyers (outbound) we work on inbound inquiries only, this is for a number of reasons but 3 in particular listed below:

1. We have over 12,000,000 domain names on our marketplace and if our brokers were to start performing outbound on a tiny portion it would dilute the experience for other clients. If we did that on all portfolios we would simply not get anything done, so we specialise in this area and that is why we are leaders in the field.

2. Most of our clients are not looking to liquidate their portfolios so we encourage inquirers to provide qualified offers for their domain names. We sell domains for the highest value possible.

3. This then allows us to state to inquiries we receive that the domains are already in use for parking purposes or held for a future project. By actively selling a domain name, we contradict this strategy.

If you have any further questions, please let me know.
--

Business Development | Uniregistry

 

[RENATA BARNES]

Hello, Renata; I'd guess your post refers to my post, so I will try to explain, I'm afraid you didn't understand, I'll put it on my bad English.

Of course, if you intend to sell a domain name, landing page helps a lot, I do agree. And of course, "If you upload to all the big boys you will find that your domain will be forwared to them", I do agree as well.

So, what's the difference. With the "big boys", I see landing page of my domain, and on the bottom there is usually a section along the lines "other domains by this seller", which displays other domains owned by me.

If I had a landing page with you, however, there would be giant arrows in the middle of the page that point towards domain names owned by other sellers.

"From a marketing perspective", for you there is indeed no difference - you want to sell domains, mine or someone else's, never mind.

But for me, it's a huge difference - I want to sell domains as well, but domains that belong to me, not to someone else.

If you don't see the difference, well... not my problem. I didn't devalue or slander your business, I just said such a landing page is completely unacceptable for me and I'd never use it, that's what a public forum is there for.

**********************************************************************************************

I get what you are saying but I keep my sellers private. I do have catagories for the domains though.

 

[RENATA BARNES]

Did you mean "StartBrand" ?

BTW - I was not slandering anyone. All I said was that domain was terrible. Nothing about you or your company.

 

[strugar]

However I do not understand what you mean by 'arrows'? what arrows are you referring to? I do not have arrows in the middle of nay of my pages please provide screenshots of this if this is the case.

Screenshot is provided in my post above, see left and right arrows above caption "In stock".

 

[RENATA BARNES]

Yes sorry for the typo not concentrating yes I mean't 'Startbrand' apologies in advance.

 

[RENATA BARNES]

No problem, everyone has the right to express an opinion and I do not mind critique as I can only improve to make my services better. I will address the arrows problem with the people that provide me the e-commerce store. Happy Domaining.