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How much to charge for ads

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Rudy

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...After a year & 1/2 of work... success!

Well, after launching a website in January, 2006, and a LOT of SEO work in the past week, I have just received not 1, but 2 people asking what my "advertising prices" are on it. This is honestly not something I have given a lot of thought to, but I guess I do now, and get a response sent! These people contacted me as a direct result of my first ever newsletter that I sent out earlier today. It went to over 300 email addresses.

My website has highly targeted users, which means I might be able to get away with charging a little more than a generic website with not so much of a target. My website gets hundreds of visitors each month (around 200-300 in the summer months and around 300-400 during the fall/winter months. I think that number is going to go up a lot more this year though because of the website age, and because of all of the SEO work I have done recently).

So I'm wondering if anyone has ideas for standard, fair prices. Since these guys contacted me, they are obviously interested. I don't want to charge too low. But I also don't want to charge too high and scare them off, seeing that I have never sold any advertisements on this website before.

Suggestions or comments?

My feeling is somewhere around $5 or $10 per month for a homepage vertical banner ad, at least to start out with. I can always raise the prices later. What are your thoughts?
 
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usually U.S.$7/cpm (1000 displays) is already expensive.
 
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If you have good page rank (like PR5+) then you can get much more than $10 per month for a banner.
 
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Jeez you guys think small
Think BIG you will EARN big.

I have paid text links on my PR0 sites with <30 visitors month that cost 10$ a month.

300 A month Visitors start thinking $25 to $40 a month for Banner ads to much more depending on the niche your site covers.
PM me the URL and I will calculate a more accurate figure .
 
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