How much is a customer worth to a company?

[oberheimer]

I own a domain name in the home services industry.
Each customer is worth about $40 in a specific country.
I think that I can get about 1 visitor each day that signs up (to start with)
How much is that worth to a company if I try and sell the name?
I mean the visitors and not the name.
I don't want to disclose the name atm because I need to do trademark research first.
I have a new strategy that I'm working on.

 

[TribeMagnet]

It depends on exclusivity, industry, and locality. Log in to a major lead referral site and look at their numbers. For example, one that you would recognize will give 6 roofers in Seattle the exact same lead for $137 each. (Actual data from a few months ago. No joke. That's $882 for one lead, people. If the service is free then you are the product!)

 

[oberheimer]

Hi

how did you arrive @ $40 per customer amount?

is that the cpc from google and if so, has it been validated via average ppc clicks over a given period for that domain name?

imo...

That's the average amount a customer spends on their home services. I have not calculated PPC and $40 is not their profit, it's just what the customer spends.

 

[PurpleMan]

Maybe you should reach out to those companies and ask how much they would be willing to pay for verifiable leads in 50s, 100s, etc.

 

[oberheimer]

Maybe you should reach out to those companies and how much they would be willing to pay for verifiable leads in 50s, 100s, etc.

Good idea. They might have a referral program. I have to look into that.

 

[PurpleMan]

Good idea. They might have a referral program. I have to look into that.

You're welcome.

 

[biggie]

Each customer is worth about $40 in a specific country.

Hi

how did you arrive @ $40 per customer amount?

is that the cpc from google and if so, has it been validated via average ppc clicks over a given period for that domain name?

imo...

 

[oberheimer]

Maybe you should reach out to those companies and ask how much they would be willing to pay for verifiable leads in 50s, 100s, etc.

Good idea thanks.