"How much" an end-user says....???

[metrisoft]

Ok, I sent out about 30 emails last night to potential end-users of a generic, niche-product, two word, .com. I purchased this domain recently for $1,200. Estibot appraises this domain at $38K. I have received responses from two potential end-users so far this morning asking how much. In the past, I have had poor results with end-users after responding to these "how much" emails. Typically, they never respond after I respond with a price.

I need some help responding. Does anyone have an e-mail template that works well? Are there any end-user sales experts out there? I'd like to respond to these emails today so any help would be appreciated.

 

[henrysim]

You may consider to let him know your bin price, while stated you will consider their offer

 

[JamesDavid]

Well do some research, if the companies have 20 employees and a horrible website to start with their interest will be small and their budget smaller, However if it is a larger company who puts alot of focus to their website/online advertising then you have a better shot of getting a good price....

I have names that value over 30K at estibot that I would sell for less than $100, estibot is great for the stats but I wouldnt go off the price....

Look at it this way if you are happy with 4x you money tell them $5K if you want $20K then tell them that.....

Here is a reply that might work.... since I don't know the domain I will use electric-knives.com as an example...

Dear (company name or contact),

Thank You for your response to our sales email. judging by your quick response I am sure you realize the true value of generic dotCOM names, the traffic they bring to your website, which produces sales, which generates income. Electric-Knives.com has been registered for the last 7 years and this is the first time I am offering it for sale to the public***. My current asking price is $12,000 but am I open to offers, I have multiple interested parties at the time and will accept the first offer on my asking price or an offer I feel is acceptable. I refuse to start any type of bidding war for this name, so it is a first come first served basis...

I hope to hear from you soon regarding this asset. Included below are stats for this domain:

Include traffic stats IF THEY ARE GOOD....
Include Estibot stats here but not the appraisal price.....
You can also include similiar sales price form NameBio if they compliment your asking price....

Thanks
(Your NAME)


that would be something I would send and have had good feedback from... keep in mind alot of companies are just trying to stay afloat right now let alone invest in IP so dont get discouraged..


***(he doesn't have to know you havent owned it for the whole time, just as long as its YOUR first time offering it for sale)...

 

[corgi]

Well do some research, if the companies have 20 employees and a horrible website to start with their interest will be small and their budget smaller, However if it is a larger company who puts alot of focus to their website/online advertising then you have a better shot of getting a good price....

I have names that value over 30K at estibot that I would sell for less than $100, estibot is great for the stats but I wouldnt go off the price....

Look at it this way if you are happy with 4x you money tell them $5K if you want $20K then tell them that.....

Here is a reply that might work.... since I don't know the domain I will use electric-knives.com as an example...

Dear (company name or contact),

Thank You for your response to our sales email. judging by your quick response I am sure you realize the true value of generic dotCOM names, the traffic they bring to your website, which produces sales, which generates income. Electric-Knives.com has been registered for the last 7 years and this is the first time I am offering it for sale to the public***. My current asking price is $12,000 but am I open to offers, I have multiple interested parties at the time and will accept the first offer on my asking price or an offer I feel is acceptable. I refuse to start any type of bidding war for this name, so it is a first come first served basis...

I hope to hear from you soon regarding this asset. Included below are stats for this domain:

Include traffic stats IF THEY ARE GOOD....
Include Estibot stats here but not the appraisal price.....
You can also include similiar sales price form NameBio if they compliment your asking price....

Thanks
(Your NAME)


that would be something I would send and have had good feedback from... keep in mind alot of companies are just trying to stay afloat right now let alone invest in IP so dont get discouraged..


***(he doesn't have to know you havent owned it for the whole time, just as long as its YOUR first time offering it for sale)...

That's a good pitch...also throw in some basic domaining 101 stuff.
and cater the pitch to exactly their specific scenario.

 

[metrisoft]

Well do some research, if the companies have 20 employees and a horrible website to start with their interest will be small and their budget smaller, However if it is a larger company who puts alot of focus to their website/online advertising then you have a better shot of getting a good price....

I have names that value over 30K at estibot that I would sell for less than $100, estibot is great for the stats but I wouldnt go off the price....

Look at it this way if you are happy with 4x you money tell them $5K if you want $20K then tell them that.....

Here is a reply that might work.... since I don't know the domain I will use electric-knives.com as an example...

Dear (company name or contact),

Thank You for your response to our sales email. judging by your quick response I am sure you realize the true value of generic dotCOM names, the traffic they bring to your website, which produces sales, which generates income. Electric-Knives.com has been registered for the last 7 years and this is the first time I am offering it for sale to the public***. My current asking price is $12,000 but am I open to offers, I have multiple interested parties at the time and will accept the first offer on my asking price or an offer I feel is acceptable. I refuse to start any type of bidding war for this name, so it is a first come first served basis...

I hope to hear from you soon regarding this asset. Included below are stats for this domain:

Include traffic stats IF THEY ARE GOOD....
Include Estibot stats here but not the appraisal price.....
You can also include similiar sales price form NameBio if they compliment your asking price....

Thanks
(Your NAME)


that would be something I would send and have had good feedback from... keep in mind alot of companies are just trying to stay afloat right now let alone invest in IP so dont get discouraged..


***(he doesn't have to know you havent owned it for the whole time, just as long as its YOUR first time offering it for sale)...

Rep added. Thanks so much for your ideas. I like the response but I wonder if it needs to be a little shorter to be effective.....

 

[xrvel]

If you are looking for e-mail templates, there is a discussion thread about this
Its here http://www.namepros.com/marketing-techniques/1757-domain-sales-letter-examples.html.

 

[metrisoft]

If you are looking for e-mail templates, there is a discussion thread about this
Its here http://www.namepros.com/marketing-techniques/1757-domain-sales-letter-examples.html.

Thanks for the link. These templates are helpful for soliciting end-users but I have already successfully done that. What I need is a good way to respond to a "how much" end-user e-mail. I need to justify a high price to a person that probably has no clue how domains are valued and what constitutes a "great" name.

 

[nicedomains]

I like smbgeeks pitch, but it's a little long. I would exclude the "bidding war" part (even though it is in their favor) and probably not add in the domaining 101 stuff either. If a party is going to spend that kind of money on a domain name, they will probably know the basics.

It comes down to negotiation. You must determine your bottom dollar based on how badly you want to sell. Then set your BIN price, should be substantially higher where you are comfortable at dropping. Provide the potential buyer with your price which is essentially your BIN. Also let them know you may consider offers and what range they should be in. Just a few ideas!

Oh ya, I don't think that telling them that other companies have shown interest helps your sale at all. For all they know you are just telling them to help inflate the price.

 

[bmugford]

It is hard to give a price without the actual domain name itself. The price to ask for depends on the value, the value depends on the niche.

What is the niche? It makes a big difference.

 

[metrisoft]

It is hard to give a price without the actual domain name itself. The price to ask for depends on the value, the value depends on the niche.

What is the niche? It makes a big difference.

PM sent with the domain name. Thanks!

 

[bmugford]

It is a category killer domain for that niche no doubt.

I sent you a response with my opinion based on my end users sales experience.

Brad

PM sent with the domain name. Thanks!

 

[metrisoft]

It is a category killer domain for that niche no doubt.

I sent you a response with my opinion based on my end users sales experience.

Brad

Thanks Brad. Your PM was very helpful. Rep added.

I like Jeff's pitch, but it's a little long. I would exclude the "bidding war" part (even though it is in their favor) and probably not add in the domaining 101 stuff either. If a party is going to spend that kind of money on a domain name, they will probably know the basics.

It comes down to negotiation. You must determine your bottom dollar based on how badly you want to sell. Then set your BIN price, should be substantially higher where you are comfortable at dropping. Provide the potential buyer with your price which is essentially your BIN. Also let them know you may consider offers and what range they should be in. Just a few ideas!

Oh ya, I don't think that telling them that other companies have shown interest helps your sale at all. For all they know you are just telling them to help inflate the price.

I agree with these modifications. Rep added.

 

[Pred]

hi, congrats, hope all goes well.

do you mind posting an edited version of the email you sent out. i know the enduser thread and its good but its nice to see an email template that works
cheers :bingo:

 

[metrisoft]

hi, congrats, hope all goes well.

do you mind posting an edited version of the email you sent out. i know the enduser thread and its good but its nice to see an email template that works
cheers :bingo:

Sure, here you go:

########

Hello,

I noticed that your website sells <Product>. I am the owner of a webname that is highly relevant to your business; <Domain Name>. This webname is a rare generic, marketable, commercialized dot com. There are over <Number> Google searches per month for this name alone. I am sure that <Domain Name> could help you attract hundreds of new leads to your website each month.

We have decided to place this webname for sale so I am contacting potential owners. As this is an important and time-sensitive opportunity for your business I ask that you pass this letter on to the person responsible for gaining new business for your organization.

Best Regards,


<Name>
<Company>
<Phone Number>

#######

Of course, you must be selling a generic, product .com for this to work

 

[JoshuaPz]

The heart of my end-user experience lies in pitching to small companies (<= 13 employees), but overall I would recommend formulating two thoughtful, clear-sighted reasons why ownership of the domain you're pitching would click with that specific company's agenda. I'd then structure your e-mail like this:

A. Thank you for getting back to me.... (1 sentence)

B. We feel this domain would be an excellent fit for your company because... (reason #1 in 1-2 sentences)

C. Your asking prices + some statistics supporting it:
1. Overture, PPC stats (source: Estibot)
2. # of TLDs taken (source: name.com)
3. Monthly Google searches for keywords in domain (source: Google AdWords Keyword Tool)
4. Prices of similar domains from BuyDomains.com that support your asking price.

D. Reason #2 the domain suits the company (1-2 sentences)

E. Closing: Offer is open until [day, date], please don't hesitate to contact me if there are any questions I can answer to help aid your decision, etc.

You should sound upbeat, energetic, intelligent, and genuinely interested in helping the company further its mission. Because fact of the matter is, you probably are.

If you're pitching to a publicly traded company and expecting 4 figures or higher (which I imagine you are), I would recommend carefully setting your asking price based on a combination of the domain's inherent strengths and the prospect's capital/size/depth. Look up that business's revenue and # of employees on manta.com. I would further recommend checking out my recent post in the "Selling to End Users" Thread advising how to price domains when pitching to small groups. If you PM me the domain name you're selling and the website of your interested prospect, I'll be happy to suggest a figure for you.

And definitely, DEFINITELY follow up with a phone call to a member of their marketing or business development's team.

Good luck with your sale!

 

[Pred]

Sure, here you go:

########

Hello,

I noticed that your website sells <Product>. I am the owner of a webname that is highly relevant to your business; <Domain Name>. This webname is a rare generic, marketable, commercialized dot com. There are over <Number> Google searches per month for this name alone. I am sure that <Domain Name> could help you attract hundreds of new leads to your website each month.

We have decided to place this webname for sale so I am contacting potential owners. As this is an important and time-sensitive opportunity for your business I ask that you pass this letter on to the person responsible for gaining new business for your organization.

Best Regards,


<Name>
<Company>
<Phone Number>

#######

Of course, you must be selling a generic, product .com for this to work

cheers
rimmed :hi:

 

[metrisoft]

The heart of my end-user experience lies in pitching to small companies (<= 13 employees), but overall I would recommend formulating two thoughtful, clear-sighted reasons why ownership of the domain you're pitching would click with that specific company's agenda. I'd then structure your e-mail like this:

A. Thank you for getting back to me.... (1 sentence)

B. We feel this domain would be an excellent fit for your company because... (reason #1 in 1-2 sentences)

C. Your asking prices + some statistics supporting it:
1. Overture, PPC stats (source: Estibot)
2. # of TLDs taken (source: name.com)
3. Monthly Google searches for keywords in domain (source: Google AdWords Keyword Tool)
4. Prices of similar domains from BuyDomains.com that support your asking price.

D. Reason #2 the domain suits the company (1-2 sentences)

E. Closing: Offer is open until [day, date], please don't hesitate to contact me if there are any questions I can answer to help aid your decision, etc.

You should sound upbeat, energetic, intelligent, and genuinely interested in helping the company further its mission. Because fact of the matter is, you probably are.

If you're pitching to a publicly traded company and expecting 4 figures or higher (which I imagine you are), I would recommend carefully setting your asking price based on a combination of the domain's inherent strengths and the prospect's capital/size/depth. Look up that business's revenue and # of employees on manta.com. I would further recommend checking out my recent post in the "Selling to End Users" Thread advising how to price domains when pitching to small groups. If you PM me the domain name you're selling and the website of your interested prospect, I'll be happy to suggest a figure for you.

And definitely, DEFINITELY follow up with a phone call to a member of their marketing or business development's team.

Good luck with your sale!

This is some great advice. I especially like the follow-up phone call idea. Rep added.

 

[MicroGuy]

Great sales letter template Matt. Rep to you sir!