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discuss How long do you usually hold a domain before it sells or you decide to drop it?

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Riya Chandra

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I’ve been observing that some brandable names sell fast while others just sit for months.
For those who’ve sold recently, what’s your usual holding period before you decide to drop or renew a domain?

Would love to hear from your experience!
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
AfternicAfternic
It depends on the domain and domain investors strategy.

In my opinion, one should never put all their eggs in one basket, so ones portfolio should be a combination of things, such as, but not limited to:
  • Quicker flip short holds (For cash-flow)
  • Mid-term holds (For renewal compensation)
  • Long-term holds (For re-investments and cash-outs)
  • Domain Leases (For steady revenue/cash flow)
  • Parked/Landed (For steady revenue via PPC, PPL, PPS, Royalties, Etc.)
  • Developed (Product/Service also for steady revenue and brand recognition)
  • etc...
Everyone does it differently, but it's generally advised to not just rely on 1 strategy. Leveraging a few can help float the others when they are in a down-cycle.
 
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It depends on the domain and domain investors strategy.

In my opinion, one should never put all their eggs in one basket, so ones portfolio should be a combination of things, such as, but not limited to:
  • Quicker flip short holds (For cash-flow)
  • Mid-term holds (For renewal compensation)
  • Long-term holds (For re-investments and cash-outs)
  • Domain Leases (For steady revenue/cash flow)
  • Parked/Landed (For steady revenue via PPC, PPL, PPS, Royalties, Etc.)
  • Developed (Product/Service also for steady revenue and brand recognition)
  • etc...
Everyone does it differently, but it's generally advised to not just rely on 1 strategy. Leveraging a few can help float the others when they are in a down-cycle.
Thanks for sharing your insights Sir, Totally agree that diversifying strategies helps manage risks and keeps the portfolio flexible.
 
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5-10 years, at a minimum.
 
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Hi, Riya Chandra

Holding time varies, but renewal decisions work best when guided by inquiry volume and niche trends.
 
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If you have decent enough names min 5 years
 
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5 to 10yr
which is also what it takes to become domainer and know shit

alcy
700 names
25k posts
Male
very single
 
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being ahead of time is hard not just timezone

I registered a domain today I give it 3 years until it sells but even than maybe I drop it before financial crises
 
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Different business models...

Some are happy paying reg fee and pocketing a small profit, rinse and repeat, downside of this model is your creating a non stop job due to the low profit margin and you have to continually find new inventory to replace the sold pending the system is working and it's not as easy today to find good available domains as it was 20+ years ago due to more domainer competition.

I have bought quite a few reg fee domains over the last few decades but my business model hasn't been I paid $8 let's sell for $50 and repeat it's been more of a game of let's see what's the most profit I can generate out of $8. Beauty of starting from $8 or $10 is if I hold a domain for 10-20 years I'm out max $100-$200 so basically nothing and still basically all profit when it does sell.

You can hand the same domain to 25 domainers and all 25 will probably price it at a different price point. So I think the main variables that determine how quick something sells or sits...

1)Quality of Domain, most domains won't sell, there is serious trash registered, quite a bit fueled by automated appraisals that are worthless that make newer domainers waste their money.

2)Distribution, List everything Afternic, Sedo, Atom, SpaceShip, etc... ya never know where the buyer is.

3)Price Point, Might sell because domainer A quotes a reasonable price, Might not sell because domainer B shoots for the stars on a domain that never saw any form of a stars twinkle.

I'm not against flippers as profit is profit and I think it depends on your financial situation and where ya live. If I was struggling and $100 profit means something to me turn on hustle mode and let's get them 100's. In my case Chicago I generally don't buy any domain that I don't see at least a 1k+ profit margin on from an end user and 1k is rare usually looking 2k+ as $100 here is nothing. Since I'm old my portfolio isn't just the brandable you mention it's diversified not only on categories but also on generic keyword/brandable domains. So on the keep/drop question it's very rare I drop anything, this is more of looking at the total income of portfolio being profitable instead of drilling down into individual domains due to time constraints, I have dropped some domains but the percentage is kinda like yeah not really. :ROFL:
 
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Hi, Riya Chandra

Holding time varies, but renewal decisions work best when guided by inquiry volume and niche trends.
Totally agree with you, thanks for sharing!
 
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5 to 10yr
which is also what it takes to become domainer and know shit

alcy
700 names
25k posts
Male
very single
True, it really takes time and experience to get good at this. Patience is key..
 
0
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being ahead of time is hard not just timezone

I registered a domain today I give it 3 years until it sells but even than maybe I drop it before financial crises
Yep, staying ahead of trends is tough. Wishing your domain sells smoothly within your timeline..
 
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Different business models...

Some are happy paying reg fee and pocketing a small profit, rinse and repeat, downside of this model is your creating a non stop job due to the low profit margin and you have to continually find new inventory to replace the sold pending the system is working and it's not as easy today to find good available domains as it was 20+ years ago due to more domainer competition.

I have bought quite a few reg fee domains over the last few decades but my business model hasn't been I paid $8 let's sell for $50 and repeat it's been more of a game of let's see what's the most profit I can generate out of $8. Beauty of starting from $8 or $10 is if I hold a domain for 10-20 years I'm out max $100-$200 so basically nothing and still basically all profit when it does sell.

You can hand the same domain to 25 domainers and all 25 will probably price it at a different price point. So I think the main variables that determine how quick something sells or sits...

1)Quality of Domain, most domains won't sell, there is serious trash registered, quite a bit fueled by automated appraisals that are worthless that make newer domainers waste their money.

2)Distribution, List everything Afternic, Sedo, Atom, SpaceShip, etc... ya never know where the buyer is.

3)Price Point, Might sell because domainer A quotes a reasonable price, Might not sell because domainer B shoots for the stars on a domain that never saw any form of a stars twinkle.

I'm not against flippers as profit is profit and I think it depends on your financial situation and where ya live. If I was struggling and $100 profit means something to me turn on hustle mode and let's get them 100's. In my case Chicago I generally don't buy any domain that I don't see at least a 1k+ profit margin on from an end user and 1k is rare usually looking 2k+ as $100 here is nothing. Since I'm old my portfolio isn't just the brandable you mention it's diversified not only on categories but also on generic keyword/brandable domains. So on the keep/drop question it's very rare I drop anything, this is more of looking at the total income of portfolio being profitable instead of drilling down into individual domains due to time constraints, I have dropped some domains but the percentage is kinda like yeah not really. :ROFL:
Thanks for sharing your experience. Makes a lot of sense that quality, distribution, and pricing are key, and I really like your long-term, diversified approach.
 
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True, it really takes time and experience to get good at this. Patience is key..

yes patience is key in life.

including when we are single

but also in everything

arjuna was told.. among thousands of men perhaps one strives for perfection.. and among thousands of those who strive perhaps one reaches me in truth.

alcy he strive patiently for perfection.
 
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Im single too 5k posts 5 years???? Ah shiiii
 
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sorry not Interested

this dog dont bark at that tree


being ahead of time is hard not just timezone

I registered a domain today I give it 3 years until it sells but even than maybe I drop it before financial crises


ill settle for 4 years though
 
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