Renewal is a big expense for any domainer and hence, should be done strategically. For people managing domain portfolio running in thousands, this could be a several thousand dollar investment and hence, draws the thin line between their success and failure in domaining altogether. I was trying to understand what criteria to look into, to decide whether to renew a domain name or not, and here are some of them I could think off the top of my head: 1) If the domain has received an inquiry earlier, it is a must-renew domain. 2) If there are multiple companies who may use the name, another criteria to renew. But what else do you look for, when you go for renewing a domain name. Or is it just the sound and number of characters or brandable bit of it that you consider. What factors do you look at when deciding to renew a domain name vs dropping it? Which are the most important criteria among them?