How does one make double-entendre PPC page or mini-site?

[sky]

I have a domain name I'd like to monetize for the first time.
They are .PROs and I've never done it before. Estibot gives me some reasonable valuation for this based on key word value etc.

(Am I correct in assuming that PPC should work just as well for a .PRO as for a .COM if it's a good keyword?)

Anyway, this domain name has multiple and very different interpretations. The people visiting the site for one reason would not be able to relate to the other things the name is identified with.

What is an effective way to deal with that, without winding up looking too much like a boring parking page?

BTW: I've stumbled on parking pages like everyone else on the Internet, and I've never or almost never been inclined to click a link on one, so I don't assume anyone else would, so I'm trying to figure out a way to make the site a little more interesting and useful, but I don't know how to do that for a generic word with multiple interpretation without looking disingenuous or like merely a *glorified* parking page.

Any ideas?

 

[InvisionTech]

What keywords or .PRO domains are we talking about?

 

[sky]

What keywords or .PRO domains are we talking about?

The one that confused me the most I don't want to say because I haven't regged it yet. Still thinking about it. That's why I'm asking. I'm trying to figure out how I would develop it if I had it to get the PPC revenue potential.

Do I have to pick one area and shut out the other profit or is there a way to leverage all of it.

Let's say the domain was REM, where it applies to both Rapid Eye Movement and the rock band... That's not the domain but it illustrates what I'm getting at. The one I'm thinking about refers to three very distinct well known things.

 

[blaknite]

Assuming the traffic is not natural type in, It might be possible to grab the referrer data from the search engine who sends you the visitor. Look for other tell tale keywords in their referrer data as to what subject they are after and serve a page targeted to that subject. It would take a bit of php magic, but it shouldn't be too hard.

The problem here is that search engines read your page and determine what its about to decide who to send to you. If you don't make your page about one solid subject the search engines will get confused and not send you any traffic.

I could be mistaken, but a .pro is not likely to get anything more than negligible natural traffic. I'd say you are better off researching which of the three subjects has the highest paying keywords and focusing on just that one with a developed minisite.