How Click Fraud Could Swallow the Internet!

[wisconsin]

http://www.wired.com/wired/archive/14.01/fraud.html

If pay-per-click becomes undesirable , what do you think the next way of advertising on the internet would be?

 

[Rowan W]

Maybe by paying for the amount of time the ad is present, not the number of clicks.

 

[edmarriner]

Maybe by paying for the amount of time the ad is present, not the number of clicks.

that could mean if someone gos on your site and opens a new window/tab you would get paid even though your not looking at the add.

 

[holeinone]

OMG its a ticking time bomb

 

[sm]

ppc would still rule ....... pay per Call
well just kidding... seriously though, what might happen is that EPC could get lower over time to auto-compensate for a certain percentage of fraudulent clicks....

 

[wasistdas]

PPB - pay per buy

 

[G_C]

I don't think click fraud will destroy PPC, it will simply force companies to develop more sophisticated fraud detection and prevention techniques. I believe that PPC advertising will survive in exactly the same way that online shopping with the use of credit cards has - by staying one step ahead of the forces seeking to abuse the system.

 

[Rowan W]

that could mean if someone gos on your site and opens a new window/tab you would get paid even though your not looking at the add.

No, it would mean the advertiser pays the site owner $500 for their ad to be on the website for one week.