Click Fraud 2005

[mole]

According to Clickrisk’s chief risk officer, Jack Bensimon, "our clients have experienced substantial losses ranging from 20 – 65 per cent of their total click costs."

How serious is the click fraud threat to Internet Marketers? Do you suspect that you may have been affected? How will this affect the domain industry's PPC providers?

Click Fraud Exposed
http://news.com.com/Exposing+click+fraud/2100-1024_3-5273078.html

Google Concerned
http://money.cnn.com/2004/12/02/tec..._fraud/?cnn=yes

Competitive Sabotage Takes A New Twist
http://www.theregister.co.uk/2005/0...adwords_attack/

The Truth Is Out There
http://www.clickrisk.com/clickrisk-click-fraud.pdf (link requires Adobe Reader)

 

[redhippo]

Advertisers - competitive clicking - click competitor's links in order to drain their advertising budgets.

this is something new! have heard it before...i guess, i am a bit naive!

 

[primacomputer]

This is a common misconception. Most affiliate programs DO pay you for purchases made by existing costomers.

Having not done a comprehensive survey of every affiliate programme out there I'm not qualified to say that most do or don't. I only know that there are plenty that don't because it's spelled out in their T&C. Regardless of how many do and don't pay, the point is simply that those who don't are ripping off website owners by wasting ad space and not paying for it. It's worth reading the T&C and avoiding them if the payout doesn't justify it.
For many of my affiliate programmes it's simply not applicable. No one is going to sign up for Adult Friend Finder if they're already a member..

When it comes to pay-per-sale affiliate programs you have to depend on the company you are promoting to close the deal to get paid and have faith that will pay you.

This is so true. You have to monitor your affiliate programmes to see which ones convert best. By adjusting the programmes and where you place the ads you can often double your click through rate and even double your conversion rate on top of that. Some affiliate programmes suck. Some are run by scammers. Some are good, some are bad, and some are ugly. Of course the same thing can be said of PPC.

I had a name parked at Sedo for a few months and averaged almost a buck a month. I caught them shaving like a Hari Krishna and moved it to my own server. Now I get about $100/week from one PPC service. Interestingly, a nearly identical PPC service on the same page only makes about $10/week.

We all have horror stories. Don't give up on a technology just because you had a bad experience with one service provider

 

[Midano]

For many of my affiliate programmes it's simply not applicable. No one is going to sign up for Adult Friend Finder if they're already a member..

A-ha.

Adult Friend Finder is membership-based. Thus, they only pay once for new sign-ups. And it's called pay-per-LEAD. They don't sell anything except membership.

Anazon is a retailer. Whether or not a customer already have an account, you get paid for their purchase. Pay-per-SALE.

There's also pay-per-CLICK and some affiliate programs combine two or all three types.

See the difference?

 

[BrandYourself]

RE: AFFILAITE BANNERS - what happens to the commission if a clicker clears his temp internet files thereby deleting cookies ?

 

[Midano]

RE: AFFILAITE BANNERS - what happens to the commission if a clicker clears his temp internet files thereby deleting cookies ?

Clearing temporary internet files and deleting cookies are two unrelated things.
However, IF the cookies are deleted, then NOBODY gets the commissions.

 

[billinchina]

I guess I have a lot of Pay-For-Lead affiliate relationships at CJ.com. Maybe I should test out some Pay-Per-Sale programs or at least investigate this further. Overall, I can't complain with Pay-For-Lead programs. They pay you so much for the lead, that it makes up for the few returning customers you refer that you don't get paid for.

 

[primacomputer]

Adult Friend Finder is membership-based. Thus, they only pay once for new sign-ups. And it's called pay-per-LEAD. They don't sell anything except membership.

Actually my AFF programmes pay me per click and/or a percentage of orders (including rebills) and/or for a sign up. So getting paid per click is per click. Getting paid a percentage of each payment they receive is per sale, just like Amazon. Getting paid for a free signup is pay per lead. Some of my accounts combine all of these while others use various combinations, so it’s understandable that one might be confused by it all.

So I would never want to display an AFF banner for a programme that was strictly PPL to someone who was already a premium member. It’s a waste of ad space since I can’t possibly make anything off it.

Anazon is a retailer

Actually "anazon" is a typo for Amazon. One I’m sure everyone here wishes he had!