Horizon Dairy upgrades to Horizon.com

[Arpit131]

A Google search shows that the company previously used HorizonDairy.com for its website, which now forwards to Horizon.com. The current registrant of Horizon.com is WhiteWave Services, Inc., the parent company of Horizon.

I reached out to a media representative from the company to see if they could comment on the domain name and/or acquisition. A media representative politely declined to comment. As a result, I am unsure of the purchase price and I don’t know how the domain name was acquired.

I believe this was a smart acquisition for a few reasons. First, it looks like Horizon has more than just dairy products in its portfolio. For instance, there are Horizon fruit snacks. Perhaps operating on HorizonDairy.com was a bit limiting for them.Additionally, upgrading to this shorter, one word .com domain name was smart because of the ease of recall. This domain name is also an asset to the company if the brand is ever acquired.
http://www.domaininvesting.com/horizon-dairy-upgrades-to-horizon-com/
Source

How much do you think is the domain name worth?

 

[baseballworld]

As a company grows and profits continue to come in there is always the chance for them to see the value of a better domain nam,e that is inf act related to the company or business. key is sometimes for the seller to make them aware of the many aspects in which the domain could help there company out and become a very valuable asset for them.