Truth is though they were Holobuilder before 2015, so this is not an example of a VR company who have all of a sudden decided to brand themselves Holo in 2017.
Their decision to go with the Holo keyword could have been influenced by the huge push Microsoft were giving to the term Holo back then.
Even I paid roughly $1,700 for a Holo domain last year. I would have not made the same buy in March 2017 however.
Agree that things are not all doom and gloom for Holo domains. But a VR company branding with the term Holo in March 2017 is a lot different than a company who decided to brand themselves with the term years ago.
You saying 3D/Virtual or Holo are not format specific and that their name is really valid regardless of the tech really applies to mixed reality as well I would think. Seeming as mixed reality takes elements of 3D/Holograms and Virtual Reality.
So would you also say that it would be a smart move on their part if they did brand with the terminology mixed reality as well ?
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You seem to
imply that nobody is going to brand with it 'since' Microsoft changed the name of their virtual desktop interface. And I am laughing at that.
Should I imply anything when they did not change their name along with Microsoft ?
Your focus is to narrow. I think you are expelling to much time and energy trying to make something so, instead of playing the results. And that only means you are not paying attention to other things in that process.
Fact is they actually branded with it. If that were last week or 10 years ago.
They're using it & find value in it is the point. They had choices. Holo existed before Hololens.
If anyone wants to find buyers for MR names, you will need the same kind of buyers that find enough value in it to make it part of their name. Believe me, when I see it, I'll point it out as well.
It's most likely to be a keyword of last resort for many things, but not all.
Should I dismiss all branding with VR, 360, AR, Merged, Virtual, 3D cause it happened before 2017, or is that just because it is HOLO and MS's move ?
Hmmm... MixedRealityLens ? ...LOL...
HoloBuilder can transition with the tech and not sound incompatible with new formats as they come to be.
Yes, I have mentioned many times here that those terms 3d,holo,virtual,360 'can' work with 'all' formats.
Right now, their product is a VR product, because that's what is on the market. They are only using VR (currently) as a interface for rendering. They are a 'rendering' Co catering to BIM & VDC.
I'm sure that will advance to other formats, but if you understand exactly what they do, those changes are still relevant when using the Holo keyword. It actually describes what they do quite well now and for the future. Which is why I thought it was a smart move for them. So to brand with Mixed Reality would lock them out of their current VR marketing. It's not a umbrella term like Virtual can be. So no, I don't think that would be a smart move to use MR. But they have had that as a choice for MR since 1994 when it was first defined. MS or not, the current program is designed for VR.
Personally, I think many went overboard with Holo as many are doing with MR. Not that there will not be uses, just not that many and for limited application. It's just my opinion till I see evidence otherwise.
Carbon Nanotubes will impact everyone's life soon but I'm not buying names for it.
I've seen many architectural/engineering company's developing similar things over the last 5-8 years or so and many are using
'none of the above '. Because they are primarily design rendering firms and only use VR/AR/MR as a tool to do the job. They are highlighting Design or Engineering, (CAD, BIM & VDC stuff) if anything.
It's not important enough to put VR/AR/MR in their name at all since it's not their primary focus... It's not what they do, it's what they use to do it. And that always seems to change. Ask the Autodesk folks.
And I'm sure they will continue to render new display formats as they become viable.
But they could have branded with Virtual Builder but I think it has been used for a while.
Also see '4D Virtual Builder' &' 3D Virtual Builder'.... taken. Their branding is more of a best of what is left past TM's and previous branding. It certainly was not their first choice. But a good one.
These guys (holobuilders) 'integrate and sync' the cad designs with 360 PHOTOS of the job site.
There is no 'real time reality' involved in this. It is Virtual. I imagine it could be live one day soon. I know some are working on that. This is a way for Project Engineers and Managers to collaborate with each other and with the construction Superintendents in the field in a documented way no matter where they are.
