Holo vs VR vs MR vs AR vs any other reality (All realities)

[VRdommy]

Intel Project Alloy - A Must Read
http://www.pcworld.com/article/3108...first-open-source-third-party-vr-headset.html

The pace of change with new VR product designs is about to increase exponentially.
And while this is one thing to move that along, it's not the only thing.

...MORE...
http://www.trustedreviews.com/news/intel-project-alloy-vr-ar-merged-reality

 

[Elad n]

http://www.fudzilla.com/news/wearab...-windows-holographic-to-windows-mixed-reality

 

[cordoba]

http://www.augmented.org/blog/2017/03/farewell-hologram-window-to-mixed-reality/

Did you write it Elad? Good piece.

It's looking increasingly bad for holo names. Anyone who took a gamble on them like me must be considering a firesale at this moment.

I honestly wouldn't be surprised if Microsoft change the name of the device itself before the consumer release - such as to the 'MrLens'. At least make it clear that the 'Holo' of 'HoloLens' was nothing to do with 'holograms'.

 

[Elad n]

Did you write it Elad? Good piece.

It's looking increasingly bad for holo names. Anyone who took a gamble on them like me must be considering a firesale at this moment.

I honestly wouldn't be surprised if Microsoft change the name of the device itself before the consumer release - such as to the 'MrLens'. At least make it clear that the 'Holo' of 'HoloLens' was nothing to do with 'holograms'.

No its not me.

 

[VRdommy]

Least we forget branding with 360

http://techpp.com/2017/03/09/facebook-360-virtual-reality/

 

[cordoba]

You could argue that Microsoft are learning from the lessons of 3D TV. Obviously, for tech minded guys like us, who also like to respect the proper use of the English language, it was always somewhat irritating that the manufacturers and media alike referred to them as '3D' TVs. Of course, these were just 2D TVs that made use of stereoscopic panelling and spectacles to create a somewhat ropey illusion in the viewer that he was viewing 3D objects coming out of the screen.

Thus so called 3D TVs never really took off because the public finally realized they were being duped when tech writers started pointing out the misuse of language involved. If Samsung and Sony had never mentioned 3D, and simply marketed their televisions as 'stereoscopic tvs', then maybe it wouldn't have all ended in failure.

 

[cordoba]

Also, I've had a request from the owner of Holo Cams for my posts regarding the potential purchase to be deleted. Apparently he's been getting a lot of spam as a result of it. So if the mod can kindly delete this and other posts regarding that name, and anyone who is spamming him please stop.

 

[LucidDomains]

@cordoba

I'm finally glad you are realising that Holo isn't in the short or medium term and we are probably talking about 7-10 years away. I realised this a year and half ago, but you wouldn't let it go, in fact you were happy to pump and hype Holo in the VR thread at every chance you got. Even giving me a hard time about it, if you remember. Well that's all water under the bridge now.

Keep your 50 best Holo names and drop the rest. Haven't seen your portfolio, but you'll probably make more money with those 50 than the rest anyway.

Save the money of 7-10 years of Holo renewals and invest in VR/AR/MR.

 

[cordoba]

@cordoba

I'm finally glad you are realising that Holo isn't in the short or medium term and we are probably talking about 7-10 years away. I realised this a year and half ago, but you wouldn't let it go, in fact you happy to pump and hype Holo in the VR thread at every chance you got. Even giving me a hard time about it, if you remember. Well that's all water under the bridge now.

Keep your 50 best Holo names and drop the rest. Haven't seen your portfolio, but you'll probably make more money with those 50 than the rest anyway.

Save the money of 7-10 years of Holo renewals and invest in VR/AR/MR.

@Lucid - yeah, I always knew you were the king here, and it was pretty obvious I was jealous about you getting some of the plum VR names like s**VR.

Well, I've been renewing 1k+ holo names for 5-8 years, so I need to take the attitude that if I drop them now I've saved $100K in renewals in the next 7 years, rather than wasted $100k in renewals for the last 7.

 

[LucidDomains]

@Lucid - yeah, I always knew you were the king here, and it was pretty obvious I was jealous about you getting some of the plum VR names like s**VR.

Well, I've been renewing 1k+ holo names for 5-8 years, so I need to take the attitude that if I drop them now I've saved $100K in renewals in the next 7 years, rather than wasted $100k in renewals for the last 7.

I wouldn't say king, I only have 1 or 2 decent names

 

[Winfluence]

Arcade4D a recent hand reg - 4DHolodeck - Holodeckz (brandable hack)
...
I don't think the Adult folks have a lot outside of VR product to sell.
Many are working on stuff but, if you don't realize how much extra work , time and cost there is involved in it, I'll tell you it is a up-hill battle for a start-up without a AR/MR roadmap. They are making the roadmap.
And there is few to sell content to so you can't be in a hurry to produce.
Same old chicken and the egg story.

It will come around eventually but I also want to point out that still nobody (adult) has desired to 'buy and use' what we would call a premium domain. Opting for a decent? available name on the cheap.
That is one other 'smoke signal' I watch for. Demand vs Availability. That shows up in 'sales and end-use'.

4DArcade - com
4DArcades - com

 

[Winfluence]

I see a lot of headset focused mentions about Magic Leap. It appears to be their only product at the moment, because that's all the media focuses on, but I just want to mention to you guys that ML isn't simply a "headset" company, just like Apple isn't simply a "phone" company. They are working on an elaborate ecosystem so big that some would call it over ambitious or frightening even lol.

Do your research about what they are working on and you'll see what I'm talking about.

 

[gilescoley]

Did you write it Elad? Good piece.

It's looking increasingly bad for holo names. Anyone who took a gamble on them like me must be considering a firesale at this moment.

I honestly wouldn't be surprised if Microsoft change the name of the device itself before the consumer release - such as to the 'MrLens'. At least make it clear that the 'Holo' of 'HoloLens' was nothing to do with 'holograms'.

MS is one tiny part of HOLO, there are plenty of holographic companies already using "HOLO" in their name and many more to come. Dont think MS was ever going to be the leader in this field, although news and articles on them using "HoloLens will always help the cause.

The Hologram/Holgraphic industry will be led by specialists in this field, which is not your Microsofts, Googles of the world, although them getting involved will certainly help.

As Lucid said, keep hold of your better names, I have always only had 10 or less Holo names anyway.

 

[MetaverseBranding]

MS is one tiny part of HOLO, there are plenty of holographic companies already using "HOLO" in their name and many more to come. Dont think MS was ever going to be the leader in this field, although news and articles on them using "HoloLens will always help the cause.

The Hologram/Holgraphic industry will be led by specialists in this field, which is not your Microsofts, Googles of the world, although them getting involved will certainly help.

As Lucid said, keep hold of your better names, I have always only had 10 or less Holo names anyway.

Holo is still the abbreviation of Hologram so it's still got to have a future with or without ms.

I know I am pro mixed reality but Holo/Hologram/Holographic will still be in demand once these techs really start advancing.

Agree about only keeping the best names though. Could be a little wait until the keyword gets the recognition we are hoping for.

 

[VRdommy]

I see a lot of headset focused mentions about Magic Leap. It appears to be their only product at the moment, because that's all the media focuses on, but I just want to mention to you guys that ML isn't simply a "headset" company, just like Apple isn't simply a "phone" company. They are working on an elaborate ecosystem so big that some would call it over ambitious or frightening even lol.

Do your research about what they are working on and you'll see what I'm talking about.

It's not really news to me...
I've known for years that Magic Leap makes and develops a lot of hardware for the U.S military (Pentagon contracts). Some of it is display tech and others are robotic in nature. Much of it I believe is owned by the government since they paid for and guided the development of it. So, much of the previous developments will never be in consumer tech anytime soon. It does not belong to them. The gov don't want to allow the same tech that they paid for to be in the hands of the folks it was potentially to be used against.

So the security breach (hack) they had a year ago starts to make sense, doesn't it.
Probably far worse than anyone indicated. But has been hush shortly after it happened.

They are a display and robotic tech company at heart.

I happen to 'believe' that much of what they showed everyone in those super secret viewings was the tech they dev'd for/by the military, which they can't sell to the consumer. (nor could they afford that).
But that's just me... what do I know.

 

[MetaverseBranding]

...

 

[Elad n]

@NamePov i believe this is the glyph from avegant. But they also got MR glasses prototype.

 

[VRdommy]

...

Ya know, we have no t herd anything from Avegant for a while...
Look to the news and there it was...
http://www.theverge.com/2017/3/9/14...t-microsoft-hololens-magic-leap-mixed-reality

 

[MetaverseBranding]

@NamePov i believe this is the glyph from avegant. But they also got MR glasses prototype.

Yes, was what I was trying to refer to but I am on my mobile phone and it all wen't wrong lol.

They are using the same lightfield tech that magic leap have been promising but they are being tipped to potentially beat both magic leap and hololens.

Was trying to link to a video of their CEO doing a good interview on mixed reality and talking about the mixed reality glasses.

It's another one of those where news articles will currently refer to it as AR, but the company and CEO calls it mixed reality.

 

[VRdommy]

Teleport yourself to the ISS !

http://www.theverge.com/2017/3/9/14870462/oculus-nasa-esa-mission-iss-vr-space-station-simulator

 

[MetaverseBranding]

AVEGANT MIXED REALITY using light field technology:

https://player.vimeo.com/video/207586226

 

[Bros]

Slightly interesting naming choice for a company:
VR Start-up Holobuilder Gets $2.25 Million Investment Boost
https://www.vrfocus.com/2017/03/vr-start-up-holobuilder-gets-2-25-million-investment-boost/
Holo in VR..

 

[VRdommy]

Slightly interesting naming choice for a company:
VR Start-up Holobuilder Gets $2.25 Million Investment Boost
https://www.vrfocus.com/2017/03/vr-start-up-holobuilder-gets-2-25-million-investment-boost/
Holo in VR..

As I have said, Holo is not my top game but, you continue to see folks brand with it.
The only question that remains is how broad and deep will it go.
It makes it worth waiting to see if you are holding them despite many who seem they want to bail-out.
While I would not go buy a collection of Holo names, I also would not be folding them if I already had them.
Perhaps a thinning might be in the cards over time.

But imagine that... a VR Co branding with Holo !

All ribbing aside...
3D, Virtual, Holo are not really format specific. Pretty good choice for them. So their name is valid no matter the tech change over time.

 

[MetaverseBranding]

As I have said, Holo is not my top game but, you continue to see folks brand with it.
The only question that remains is how broad and deep will it go.
It makes it worth waiting to see if you are holding them despite many who seem they want to bail-out.
While I would not go buy a collection of Holo names, I also would not be folding them if I already had them.
Perhaps a thinning might be in the cards over time.

But imagine that... a VR Co branding with Holo !

All ribbing aside...
3D, Virtual, Holo are not really format specific. Pretty good choice for them. So their name is valid no matter the tech change over time.

Truth is though they were Holobuilder before 2015, so this is not an example of a VR company who have all of a sudden decided to brand themselves Holo in 2017.

Their decision to go with the Holo keyword could have been influenced by the huge push Microsoft were giving to the term Holo back then.

Even I paid roughly $1,700 for a Holo domain last year. I would have not made the same buy in March 2017 however.

Agree that things are not all doom and gloom for Holo domains. But a VR company branding with the term Holo in March 2017 is a lot different than a company who decided to brand themselves with the term years ago.

You saying 3D/Virtual or Holo are not format specific and that their name is really valid regardless of the tech really applies to mixed reality as well I would think. Seeming as mixed reality takes elements of 3D/Holograms and Virtual Reality.

So would you also say that it would be a smart move on their part if they did brand with the terminology mixed reality as well ?

Only asking because lots in this thread see potential in branding with VR, Holo or 3D. Just wondering why people seem not so positive about the branding opportunities a term like mixed reality could bring due to the fact it includes elements of VR/AR and also encompasses the idea of holograms.

 

[MetaverseBranding]

.

 

[Elad n]

More info about Avegant display tech.

http://www.kguttag.com/2017/03/09/avegant-light-field-display-magic-leap/