.mobi Highly Searched PC Keywords and .MOBI

[yoyosean]

How relevant are search terms as we know them when selecting .com names going to apply to .MOBI?

i.e. sandiegorestaurants.com - may be an extremely valuable name for the .com world for ppc revenue, is sandiegorestaurants.mobi valuable? I dont think the game is going to be the same in the .mobi world. Thoughts on this, I think this is a very important discussion for veteran domainers and new domainers as well. THOUGHTS?

 

[scandiman]

As you know this whole thing has been beat around quite a bit already. It all depends on just how mobile you think people will go with their internet use. Some think the use will be limited to emergency conveniences (is that an oxymoron?). Your at dinner and you decide you want to see a movie. Pull out your cell phone, go to "MyTown"Movies.mobi and decide what you want to see and when, and maybe even buy the tixs right there. (hey, there is a new reg idea for those of you still eager to add to your portfolio. I'm done for a while so have at it!)

Others think it could be more pervasive. You are in the library studying for an exam and you come across some arcane topic. You pull out your cellphone and lookup the topic on google and find a bunch of results for it and read till dawn.

I think it will be more pervasive than most because I see it already. I know a few guys now who read their bible on their cell phone. It is what they bring to church and while they get some strange looks from people, it is completely normal to them now. Of course it is the perfect cover to play World of Warcraft during a slow sermon, but all the better One member here is already setting up a swimsuit sales .mobi site. Won't be long till he starts ringing up the sales.

 

[yoyosean]

I happen to think that the standard practice of buying keywords does not apply to .mobi I think .mobi will be all about branding. Taking a good generic or made up term (harder to brand than generic) and putting it in front of the consumer.

I just cant see me ever typing in sandiegorestaurants.mobi on my cel phone however i can imagine typing in restaurants scrolling to san diego and doing it that way. or going to a site such as revolt.mobi which has listings of local restaurants, nightclubs, etc. (Revolt is not a site nor do I own it just made it up)

Any other thoughts will be greatly appreciated.

 

[scandiman]

that is a heck of a lot of scrolling to get to San Diego. I think people use search right now on a PC because it works and they will use it in mobile as well. Google is already positioned in the mobile market and for good reason.

I wouldn't know how to find a restaurant in san diego right now without going to google., I use google to find restaurants in my own home town. I will do the same on my iPhone

 

[yoyosean]

not once it is geocentric and the gps localizing kicks in! which wont be far off IMHO.

i would rather scroll than type on my phone IMHO, you could go state-click, city-click better than typing IMHO.

 

[scandiman]

Devices play into these preferences as well. GPS based search will be way cool but it won't make a difference to me if all I'm doing is logging in to my campus server to retrieve my study texts for the next quiz or taking a break to check the threads at NamePros. My wife does her e-mail constantly on her crackberry and this kind of convenience (or intrusion ) will worm its way into almost everything we do.

 

[thinking1]

Although it may seem odd for someone to look up something like "TaxAdvice.mobi" I really think that keywords nowhere relevant to on the go info will still be used and searched.

If keywords are looked up on a pc, they will be looked up on a mobile device. The only thing stopping people are the way they input their searches on their mobile devices.

For instance, say you are driving with your wife to the bank. She mentions that tax season is coming about and you haven't organized your families finances yet. So you arrive at the bank and she needs to cash a check and some other stuff. She runs into the bank and she's going to be a while.

While you are sitting the car you pull out your phone and type in TaxAdvice.mobi. Better yet, you type in OrganizeYourFinances.mobi. You want this information now! You are bored waiting in the car and see no reason to wait till you go home to get this information.

The only plauseable arugment that one could make about typing in OrganizeYourFinances.mobi is that it's way too long. I agree, it's definitely a long name despite the extension. But, if someone wants to organize their finances. They are going to find a way to input that information. Somehow most people will want full qwerty keyboards for their phones, voice input will be used, holographic input, or whatever.

It does not matter at all what situation you are in or what you want to look up. I think of so many topics topics not related to mobile or on the go info while I'm driving or waiting around. Most of us are actually thinking of much more than scores, news, and weather when we are using our minds. If I could easily input whatever I'm thinking about into my phone and get results within seconds (I need results instantly) then I and many, many people would use the mobile web for non-mobile and mobile related topics.

God forbid you are diagnosed with Mesothelioma. The second you leave the doctors office you are definitely whipping out your mobile device and typing in Mesothelioma related topics. You want to find out much more info right away about what it is, and a Mesothelioma lawyer that can help you fight against a company you worked for that exposed you to asbestos.

Meanwhile the person that owns those mesothelioma domains is getting alot of $$$ because you're clicking on those links.

Keywords that are searched for on a pc will be searched for on a mobile device, possibly much more. I don't think a keyboard should limit what we search.

 

[yoyosean]

i guess that is just different strokes for different folks. i would much rather type something short and scroll or go to the mobile search engine i just dont think type in traffice will be nearly what it is on a mobile device vs a pc unless it is a word like tax.mobi or radio.mobi, music, etc. i really think short sweet keywords is where it is at more so in mobi than dot com IMHO.

I think companies who have long .com names are going to be looking to brand their businesses differently online and say just go to Revolt.mobi or taxbiz.mobi, which i just happened to register as i was writing this thinking about it : )

 

[scandiman]

...then I and many, many people would use the mobile web for non-mobile and mobile related topics.

Really all you are describing is using the web. While it is important to attempt to conceive of how all these web enabled mobile devices will be used, it is far too easy to overlook that this is still the same old web, just being accessed by new small devices that prefer cleaner presentation.

 

[thinking1]

Really all you are describing is using the web. While it is important to attempt to conceive of how all these web enable mobile devices will be used, it is far too easy to overlook that this is still the same old web, just being accessed by new small devices that prefer cleaner presentation.

Exactly!

The mobile web will deliver us the same info but it will be easier to access it and in a "cleaner presentation."

 

[oldtimer]

People will most likely use their mobile devices (phones) for almost everything especially as those devices become more capable and affordable in the future, but it ultimately comes down to what the percentages might be for searches or type ins done on mobile devices in different categories such as services, info, places, products and entertainment amongst others and for how long could people stay online to search when on the move. Most likely these trends and habits will be determined by factors other than the mobile devices themselves. When regular cell phones came out some years ago people used to limit their use just for emergencies and short conversations in order to save on phone charges and extend their battery life, but as phones became more capable and affordable people’s habits changed and it seems that now they are talking on their cell phones all day. But there is a difference between talking on the phone and surfing on the phone, most people can talk on the phone and still do other tasks so they can keep talking all day, but when they are surfing the net they have to pay attention to the screen and need to concentrate on their search so they are going to require a dedicated time interval for that and that means their use of the internet will be limited to certain short intervals in between doing their daily work when they are on the move. Even people who might surf for entertainment have limited time to concentrate on their search before they are interrupted by something when they are on the go. So even if mobile devices become very capable and affordable there will still be the matter of having a limited time interval for surfing the net when on the go and so most people would probably just use their mobile devices for things that are necessary and have to be done right away and leave the lengthy and important searches for when they get home . Now eventually mobile devices might become powerful enough that some people might decide to use them even at home instead of having a PC and they might be able to connect them to their TV in order to have a normal screen and use them just like a PC. IMO

 

[Razeeman]

Great post OT. I wonder how far in the future it will be when we can just carry our phones/pc around and just plug them into any monitor we find. And monitors will be everywhere. (ads built into the monitor of course)

Back on topic, I think search engines that drill down to the local results we want would be the way to go.