Help, company name spelling problem

[ThreeD]

Ok I put this in the lounge because I need to know the correct wordform from the people who have english as their first language We've looked through grammar books hundreds of times and I can't figure it out.

A customer of ours wants a new company name and we're thinking something like "Innovating Bike Corporation". After doing some research we found that most companies are registered with the word "Innovative" instead of "Innovating".

My question to you guys is, grammar wise, what is the correct way to describe the company when they are leading in the field of bike design with cutting edge technology? Innovating or Innovative?

I mean Innovating means that you 'are actually' innovating, inventing, leading or ahead of everybody else right this moment. Innovative means that the company 'can be' innovating, leading or ahead of the competition.

So what is right and what is wrong? Can both be right or wrong? :D

thanks in advance to you all!

 

[mis_chiff]

Well for grammer purposes, if you use innovating
it needs to be like "Innovating designs for the better"
as opposed to "Innovative design made better"
Innovating capabilities or
Innovative capabilities

I guess how it's used will determine which one

hmm, it is a dilema...
Good luck with it

 

[will7]

As you point out, "innovating" would infer that you are actually in the process of changing and developing, whereas "innovative" would infer that you are at the cutting-edge. It's up to you what image you want to create

An easier solution would be to abbreviate to IBC :lol:

 

[ThreeD]

thanks for the reply miss chiff & Will , does it matter though wether it's ie "Innovating Bike Corporation" or "Innovative Bike Corporation" ? I mean, obviously the two words have different meanings when they are used this way, I just need to figure out what's right grammar wise :P

When reading "Innovating Bike Corporation" it almost sounds as if we're talking about inventing or representing a car corporation that is being innovated.

However, when reading "Innovative Bike Corporation" it sounds like a car corporation that is inventing, leading or coming up new new ideas/concepts.

Can both names be used or is one of them totally off and incorrect?

(the abbrivation has struck my mind Will :D)

 

[dhscott]

Hate to burst a bubble, but grammer is spelt grammar :lol:

 

[PolurNET]

thanks for the reply miss chiff & Will , does it matter though wether it's ie "Innovating Bike Corporation" or "Innovative Bike Corporation" ? I mean, obviously the two words have different meanings when they are used this way, I just need to figure out what's right grammer wise :P

When reading "Innovating Bike Corporation" it almost sounds as if we're talking about inventing or representing a car corporation that is being innovated.

However, when reading "Innovative Bike Corporation" it sounds like a car corporation that is inventing, leading or coming up new new ideas/concepts.

Can both names be used or is one of them totally off and incorrect?

(the abbrivation has struck my mind Will :D)

Personally, "Innovative" sounds better.

in‧no‧va‧tive  /ˈɪnəˌveɪtɪv/ [in-uh-vey-tiv]
–adjective
tending to innovate or characterized by innovation.

An adjective would work great with a name, not an adverb as "innovating"

 

[ThreeD]

Hate to burst a bubble, but grammer is spelt grammar :lol:

:lol: I actually know that one! I guess that what staying up late does to me! Oh well..fixed the spelling now :P

Personally, "Innovative" sounds better.

An adjective would work great with a name, not an adverb as "innovating"

thanks for the info PolurNET, that's the info I was looking for. But would it be wrong in terms of grammar to use Innovating or is it a matter of personal preference?

 

[dgridley]

Innovative fits the bill IMO.. Innovative Bike Design

 

[PolurNET]

Yes, as I said, usually it's an adjective that fits gramatically, not an adverb with a suffix as "-ing" as the first word. However, there are obviously exceptions to any rule, so you need to look at a case-by-case basis. In this case specifically, it would be more appropriate to use Innovative

Good luck

 

[ThreeD]

thanks for the help to you all Finally figured out a good company name that is correct in terms of grammar, and that sounds good.

 

[Matt]

Which is?

 

[Camron]

Innovative Bike Design fits in great.

 

[bobdigital]

The word "innovation" or "innovating" should be in the slogan, not the business name.
Something like, Namepros Bike Corporation - Innovating the way you ride.
or Namepros Bike Corporation - Innovation in riding.

 

[ThreeD]

Which is?

Good question Matt What Cameron said is the new name - Innovative Bike Design (IDB). we had several other names written down as well, but this one turned out to be the best option.

Bob we thought about that, but using descriptive words in the company name can make a difference - even if it ain't a big difference. It's more about catching the customers eye. Most people will be more interested in taking a look at the portfolio/work from a company named "Innovative Bike Design" rather than if the company name is "NamePros Bike Design". Instead of just using a random name, we describe the company as innovative, leading or producing cutting edge bike designs - which is what the customers are looking for.

thanks once again for the feedback