apologies if this has been posted but nice long article on mobis ib Irish IT newswire. interesting to me mostly because it gets into marketing
http://www.electricnews.net/article/47489.html
start of article paste below.
OPINION
Mobile internet set for take-off?
15-06-2007
by Emmet Ryan
The mobile internet is more toll road than superhighway, but the logjam could clear up.
On the face of things there is little reason to be confident that mobile internet will ever fully catch on with consumers. It's expensive, awkward to use, and lacks the content and functionality of a traditional PC-based browser.
While mobile internet may appear beset with obstacles, the people behind the dot-mobi (.mobi) domain, which was set up in part to help improve the quality of content available via the mobile web, feel the format is moving in the right direction.
"We've done quite well given how long it's [mobile internet] been around," said Alexa Raad, vice president of marketing and business development at dot-mobi.
The firm managing the domain worldwide has been based in Dublin since January 2006. Dot-mobi has seen adoption of the domain accelerate in recent months; a total of 500,000 domains have been registered under dot-mobi. "It took the internet 10 years to get to where we are now," said Raad.
While the progress has quickened in recent months, barriers such as access costs remain. Raad said both businesses and consumers are suffering as a result of the high cost of usage.
"The access costs affect everyone," she said. "Consumers are much less likely to return if they are charged heavily."
continued http://www.electricnews.net/article/47489.html
http://www.electricnews.net/article/47489.html
start of article paste below.
OPINION
Mobile internet set for take-off?
15-06-2007
by Emmet Ryan
The mobile internet is more toll road than superhighway, but the logjam could clear up.
On the face of things there is little reason to be confident that mobile internet will ever fully catch on with consumers. It's expensive, awkward to use, and lacks the content and functionality of a traditional PC-based browser.
While mobile internet may appear beset with obstacles, the people behind the dot-mobi (.mobi) domain, which was set up in part to help improve the quality of content available via the mobile web, feel the format is moving in the right direction.
"We've done quite well given how long it's [mobile internet] been around," said Alexa Raad, vice president of marketing and business development at dot-mobi.
The firm managing the domain worldwide has been based in Dublin since January 2006. Dot-mobi has seen adoption of the domain accelerate in recent months; a total of 500,000 domains have been registered under dot-mobi. "It took the internet 10 years to get to where we are now," said Raad.
While the progress has quickened in recent months, barriers such as access costs remain. Raad said both businesses and consumers are suffering as a result of the high cost of usage.
"The access costs affect everyone," she said. "Consumers are much less likely to return if they are charged heavily."
continued http://www.electricnews.net/article/47489.html
