It's not really that common of a term, you have the plural of "Gift services" which scores much higher google result for the exact term. There is not much ad competition for the term. Low $XX
I actually like this quite a lot. It could be used by any of the 1000s of 'gifting services' companies worldwide. The .com really helps with this name.
Current value would be mid $xx reseller and mid $xxx end user.