It's true. And in many parts of the world (outside the US) the ccTLDs are more or less dominant alongside .com. So there is little appetite for long strings in English. It's not that people don't understand English keywords like online, life or whatever. They do. The problem is that the extensions are somewhat remote and not relevant for the local market. ccTLDs are popular for a reason: they emphasize focus, trust, proximity and national pride. Also, most nTLDs are too niche and therefore cannot attain critical mass. Even .club which could be among the most successful is not an all-purpose extension. .com has been losing ground to ccTLDs for many years as the Internet has shifted to local extensions to a large extent. So what do you expect. Just too many extensions fighting for a tiny slice of the pie. But I must be the most relentless advocate of ccTLDs on here.