Its real common in F1 to use event tickets and travel packages that way. Like giving store credit in a pawn shop, doesnt cost the owner the full retail price.
I have seen a lot more "ok or better" F1 names dropping lately, makes me feel F1 has increased their tm crack down.
One thing I offten say on here is timing of a tm reg. Regging London Jaguars dot com around the day the team announces they are playing in London is a recent example.