Eric Lyon
Scorpion Agency LLCTop Member
- Impact
- 29,424
Today, I'll be analyzing the .fast gTLD to see if I can dig up any helpful data points that could be stacked with someone elses research into the .,fast extension.
Note: At the time of this analysis there was a 1-character minimum to register a m.fast domain. There were also a lot of 1-character .fast domains available to register, but with a mid-4-figure premium registration cost.
With the above in mind, lets dive right in...
Note: NameBio.com shows 1 .fast domain sales report for $299.
The notable sale is:
Based on the data from DNS.Coffee, the .fast gTLD experienced a period of extreme stability followed by a massive surge in the last 12 months. Here is the growth outline over the last 5 years:
.fast Registration Growth (2021β2026)
Growth Analysis
The most natural fit for .fast is the "Fast Software" movement. Developers of lightweight frameworks, quick-deploy APIs, and high-frequency trading (HFT) algorithms use the extension to signal low latency.
2. Logistics & Hyper-Local Delivery
As "Last-Mile" delivery becomes the standard, courier services and food delivery apps can use .fast for tracking pages or regional hubs.
3. Financial Technology (Payments)
With the rise of instant bank transfers and real-time settlement, fintech startups are moving away from traditional extensions to highlight immediate processing.
4. Internet Infrastructure & Connectivity
Internet Service Providers (ISPs) and 5G providers use "Fast" as their primary marketing hook. This is a primary niche for the Amazon Registry, given its link to cloud infrastructure.
5. Health & Weight Loss (Quick Results)
The wellness industry heavily markets "fast" results, from intermittent fasting apps to rapid-recovery fitness programs.
6. AI & Automated Content Generation
As seen with the $299 sale of browse.fast, tools that provide instant information or "fast" browsing are high-value targets. This extends to AI tools that generate content in seconds.
7. Automotive & Racing
The automotive aftermarket, EV charging, and motorsport industries are built on speed. Performance tuning shops or racing news outlets are key buyers.
8. Crisis Response & Emergency Services
"Fast" is a literal requirement for urgent care, roadside assistance, and security services.
The Adverbial Hack (How something is done)
This is the most common use case. You use a verb before the dot to describe the speed of a service or software.
By using "Not" or "So" before the dot, you create a conversational phrase.
This identifies a specific object known for speed, creating a cohesive brand name.
Some English words naturally end in "fast," allowing you to recreate the full word across the dot.
Using an imperative verb before the dot creates an immediate CTA for the user.
Why the language before and after the dot should match
Using an English word before the dot transforms a technical URL into a fluid, memorable brand or a "domain hack." Since .fast is a common English adjective, pairing it with an English verb or noun, such as think.fast or delivery.fast, allows the entire domain to be read as a single, intuitive thought rather than two disconnected segments. This consistency reduces cognitive load for the user, making the address easier to type and share, which is why most of the 2,180 domains recorded by DNS.Coffee likely follow this pattern. While cross-language pairings are possible, they often lose the punchy, "call-to-action" energy found in successful sales like browse.fast, which relies on the shared language to convey immediate speed and functionality.
Cybersquatting & The ACPA
In the United States, the Anticybersquatting Consumer Protection Act (ACPA) allows trademark owners to sue anyone who registers, traffics in, or uses a domain name that is identical or confusingly similar to their mark with a "bad faith intent to profit".
This is an international administrative process that is faster and cheaper than a lawsuit. To win a UDRP proceeding, a trademark owner must prove:
Legal disputes often hinge on whether consumers would mistakenly believe your domain is affiliated with the trademarked brand.
If a large corporation attempts to "bully" a legitimate domain owner out of their name by making false claims of cybersquatting, it is known as Reverse Domain Name Hijacking. While there is no standard financial penalty for RDNH, a ruling in your favor can protect your ownership and damage the corporation's legal standing in the dispute.
Potential Strategy
The "Action-Verb" Hack Strategy
The recent sale of browse.fast for $299 on NameBio confirms that the market values simple English verbs. Your goal should be to "hand-register" imperative verbs that read as a single command.
Focusing on the 8 niches identified earlier, you should acquire domains that serve as "category killers" in high-competition industries.
Because Amazon Registry often holds the most obvious one-word domains as "Premium" at high annual prices, your strategy should be to find "undervalued" two-syllable nouns that create a cohesive brand.
Given that DNS.Coffee shows the extension only hit mass registration (2,180 domains) in 2026, the aftermarket is still immature.
Note: Always perform a trademark search at the USPTO before registering any domain to ensure you are not infringing on existing brands, as this is the fastest way to lose your investment in a UDRP proceeding.
Helpful Outbound articles and tools
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
Source
Source
Note: At the time of this analysis there was a 1-character minimum to register a m.fast domain. There were also a lot of 1-character .fast domains available to register, but with a mid-4-figure premium registration cost.
With the above in mind, lets dive right in...
.fast domain registration costs
According to Tldes.com the .fast domain registration cost ranges from $13.98 to $40.50+..fast domains registered today
According to DNS.Coffee there are 2,180 .fast domains registered today.Public .fast domain sales reports
It's hard to find .fast domain sales reports online, indicating most are private sales.Note: NameBio.com shows 1 .fast domain sales report for $299.
The notable sale is:
- Browse.fast for $299
5-year .fast domain growth summary
Based on the data from DNS.Coffee, the .fast gTLD experienced a period of extreme stability followed by a massive surge in the last 12 months. Here is the growth outline over the last 5 years:
.fast Registration Growth (2021β2026)
| Date | Total Registrations | Annual Growth Rate |
|---|---|---|
| April 2021 | 2 | β |
| April 2022 | 2 | 0% |
| April 2023 | 2 | 0% |
| April 2024 | 2 | 0% |
| April 2025 | 2 | 0% |
| April 2026 | 2,180 | 108,900% |
Growth Analysis
- The "Static" Period (2021β2025): For four consecutive years, the registry remained effectively dormant with only 2 registrations. This reflects the period when the TLD was likely held in a "Delegated" but "Not Assigned" state, or restricted to internal testing by the Amazon Registry.
- The 2025β2026 Explosion: The jump from 2 to 2,180 registrations represents a massive 108,900% increase in a single year. This spike coincides with the TLDβs transition into General Availability on October 6, 2025, allowing public registrations through providers like Spaceship and Dynadot.
- Market Context: Despite this recent surge, the secondary market remains in its infancy, with only one publicly reported sale on NameBio.com (browse.fast for $299).
8 niches for .fast domains
1. High-Performance Computing & SoftwareThe most natural fit for .fast is the "Fast Software" movement. Developers of lightweight frameworks, quick-deploy APIs, and high-frequency trading (HFT) algorithms use the extension to signal low latency.
2. Logistics & Hyper-Local Delivery
As "Last-Mile" delivery becomes the standard, courier services and food delivery apps can use .fast for tracking pages or regional hubs.
3. Financial Technology (Payments)
With the rise of instant bank transfers and real-time settlement, fintech startups are moving away from traditional extensions to highlight immediate processing.
4. Internet Infrastructure & Connectivity
Internet Service Providers (ISPs) and 5G providers use "Fast" as their primary marketing hook. This is a primary niche for the Amazon Registry, given its link to cloud infrastructure.
5. Health & Weight Loss (Quick Results)
The wellness industry heavily markets "fast" results, from intermittent fasting apps to rapid-recovery fitness programs.
6. AI & Automated Content Generation
As seen with the $299 sale of browse.fast, tools that provide instant information or "fast" browsing are high-value targets. This extends to AI tools that generate content in seconds.
7. Automotive & Racing
The automotive aftermarket, EV charging, and motorsport industries are built on speed. Performance tuning shops or racing news outlets are key buyers.
8. Crisis Response & Emergency Services
"Fast" is a literal requirement for urgent care, roadside assistance, and security services.
What a playful .fast domain hack might look like
Since .fast is a descriptive adjective, itβs a gold mine for domain hacks where the SLD (the word before the dot) and the TLD (the extension) combine to form a complete phrase or verb. With 2,180 registrations now live per DNS.Coffee, many of the most obvious linguistic "hacks" are likely being snapped up. Here is how you can play with the word before the dot:The Adverbial Hack (How something is done)
This is the most common use case. You use a verb before the dot to describe the speed of a service or software.
- Examples: Think.fast, Run.fast, Charge.fast, Grow.fast.
- Market Value: These are highly brandable for startups. A sale like browse.fast ($299 on NameBio) falls perfectly into this "action + speed" category.
By using "Not" or "So" before the dot, you create a conversational phrase.
- Examples: NotSo.fast (great for a fact-checking site or legal blog), Real.fast, Super.fast.
This identifies a specific object known for speed, creating a cohesive brand name.
- Examples: Fiber.fast, WiFi.fast, Payouts.fast, Delivery.fast.
- Target Niche: This works best for the Logistics and Fintech niches mentioned earlier.
Some English words naturally end in "fast," allowing you to recreate the full word across the dot.
- Examples:
- Break.fast (The ultimate hack for a food blog or cereal brand).
- Hold.fast (A nautical term meaning to stay firm; great for security or hardware).
- Stead.fast (Ideal for a non-profit or reliable insurance brand).
Using an imperative verb before the dot creates an immediate CTA for the user.
- Examples: Learn.fast, Drive.fast, Sell.fast, Ship.fast.
Why the language before and after the dot should match
Using an English word before the dot transforms a technical URL into a fluid, memorable brand or a "domain hack." Since .fast is a common English adjective, pairing it with an English verb or noun, such as think.fast or delivery.fast, allows the entire domain to be read as a single, intuitive thought rather than two disconnected segments. This consistency reduces cognitive load for the user, making the address easier to type and share, which is why most of the 2,180 domains recorded by DNS.Coffee likely follow this pattern. While cross-language pairings are possible, they often lose the punchy, "call-to-action" energy found in successful sales like browse.fast, which relies on the shared language to convey immediate speed and functionality.
10 lead sources for .fast domain outbound campaigns
- Product Hunt: Search for "Low-code," "No-code," or "Automation" tools launched in the last 30 days. These startups value "fast" deployment and are prime candidates for a brandable upgrade like build.fast.
- Crunchbase: Filter for "Seed" or "Series A" startups in the Logistics or Fintech sectors. Companies recently funded to "scale fast" are often willing to spend on a premium, punchy domain.
- Upwork/Fiverr (Agency Profiles): Identify "Rapid Prototyping" or "Fast-track Development" agencies. An agency named "Fast Dev" using a clunky .com is a perfect lead for dev.fast.
- Google Maps (Local Service Ads): Look for "Emergency Plumbers," "Locksmiths," or "Same-Day Delivery" services. These businesses survive on being the "fastest" responder; repair.fast is a high-utility lead.
- App Store / Play Store: Search for "Speed Test" or "VPN" apps. These developers often use long, hyphenated URLs and could benefit from a short infrastructure hack like connect.fast.
- BuiltWith: Search for websites using "Fastly," "Cloudflare," or "Next.js." These tech stacks prioritize performance, meaning the CTO or founder already values the "fast" narrative for their brand.
- Y Combinator (Hacker News/Work at a Startup): Browse the "Who is Hiring" threads. Rapidly growing tech companies often buy "hacker-style" domains like join.fast or apply.fast for their recruitment funnels.
- Instagram/TikTok Ads: Monitor ads for "Quick Weight Loss" or "Fast Fitness" programs. High-spend advertisers in the Health niche often need shorter, more "clickable" URLs for their bios.
- Expiring .com/ .net Lists: Use tools like ExpireDDomains.net to find people who just lost a "fast" related .com. They are often desperate for a relevant alternative to keep their brand alive.
- Afternic/Sedo (Brokerage Leads): Look for "Wanted" requests or high-bid auctions for "Fast" keywords in other TLDs. If someone is bidding thousands for fastpay.com, they are a lead for pay.fast at a lower price point, like the $299 benchmark for browse.fast.
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Legal considerations when selling a domain to an existing business
Approaching a business to sell a domain name that matches or is similar to their existing trademark is legally complex. While domain names are generally "first-come, first-served," trademark owners have powerful legal tools to reclaim domains they believe are being held in "bad faith".Cybersquatting & The ACPA
In the United States, the Anticybersquatting Consumer Protection Act (ACPA) allows trademark owners to sue anyone who registers, traffics in, or uses a domain name that is identical or confusingly similar to their mark with a "bad faith intent to profit".
- The Trap: Proactively offering a trademarked domain to the mark's owner for a high price is often cited in court as primary evidence of bad faith.
- Penalties: If found liable, you could be forced to transfer the domain and pay statutory damages ranging from $1,000 to $100,000 per domain.
This is an international administrative process that is faster and cheaper than a lawsuit. To win a UDRP proceeding, a trademark owner must prove:
- Your domain is confusingly similar to their mark.
- You have no legitimate rights or interests in the domain (e.g., you aren't using it for a real business).
- The domain was registered and used in bad faith.
Legal disputes often hinge on whether consumers would mistakenly believe your domain is affiliated with the trademarked brand.
- Competing Classes: If you own delta.fast and try to sell it to Delta Faucets, they may have a claim. However, if your domain is used for a completely unrelated industry (like a "Delta" physics blog), the "likelihood of confusion" decreases.
- Niche Protection: Trademarks are registered in specific "classes" of goods and services. A brand's protection is generally limited to those specific categories.
If a large corporation attempts to "bully" a legitimate domain owner out of their name by making false claims of cybersquatting, it is known as Reverse Domain Name Hijacking. While there is no standard financial penalty for RDNH, a ruling in your favor can protect your ownership and damage the corporation's legal standing in the dispute.
Potential Strategy
- Perform a Clearance Search: Before approaching a lead, check the USPTO TESS database to see if the keyword is a registered trademark.
- Passive vs. Active Selling: Experts often recommend being a passive seller, listing the domain on a marketplace like Sedo or Afternic, rather than directly emailing a trademark holder, which can trigger legal retaliation.
Potential .fast domain investing strategy
Based on the explosive 108,900% growth in registrations and early secondary market activity, the best investment strategy for .fast domains is a "Linguistic Hack & Niche Specialization" approach. Since the extension is managed by the Amazon Registry and maintains a low initial price of $13.98 at Spaceship, the focus should be on high-utility, short English words that create a "call-to-action" (CTA) or industry-specific "brand hack."The "Action-Verb" Hack Strategy
The recent sale of browse.fast for $299 on NameBio confirms that the market values simple English verbs. Your goal should be to "hand-register" imperative verbs that read as a single command.
- Target Words: Build, Learn, Scale, Move, Code, Deliver.
- Why: These are versatile across multiple niches (Tech, Education, Logistics) and appeal to startups looking for a "speed-first" identity.
Focusing on the 8 niches identified earlier, you should acquire domains that serve as "category killers" in high-competition industries.
- Fintech: Names like Pay.fast or Remit.fast are extremely valuable as "instant payment" becomes a global standard.
- Logistics: With Amazon's own focus on logistics, extensions like Deliver.fast or Ship.fast have high end-user potential for local courier or food services.
- Health/Wellness: Target "Fast-Results" keywords like Diet.fast or Keto.fast, which are highly marketable for app developers.
Because Amazon Registry often holds the most obvious one-word domains as "Premium" at high annual prices, your strategy should be to find "undervalued" two-syllable nouns that create a cohesive brand.
- Target: Fiber.fast (ISPs), WiFi.fast, Payout.fast, Courier.fast.
Given that DNS.Coffee shows the extension only hit mass registration (2,180 domains) in 2026, the aftermarket is still immature.
- Keep Costs Low: Register at Spaceship or Dynadot to keep your "carry cost" low.
- Passive Listing: List your portfolio on Sedo and Afternic immediately. This allows you to catch organic inquiries while avoiding the legal risks of aggressive outbound sales to trademark holders.
| Strategy Type | Acquisition Cost | Target Sale Price | Time Horizon |
|---|---|---|---|
| Linguistic Hack | $14.00 | $250 - $1,500 | 12 - 24 Months |
| Niche Category Killer | $14.00 | $500 - $3,000+ | 24 - 36 Months |
| Local Service Lead | $14.00 | $100 - $500 | < 12 Months |
Note: Always perform a trademark search at the USPTO before registering any domain to ensure you are not infringing on existing brands, as this is the fastest way to lose your investment in a UDRP proceeding.
Helpful Outbound articles and tools
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Questions for you
- Do you own any .fast domains?
- If so, how are they doing for you?
- Thinking about investing into .fast domains?
- If so, what niche will you target and why?
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
