No, there isn’t a new Doritos rebrand, but there sure was a lot of confusion on social media. A concept design fired up the chatter and drove a massive amount of traffic to The Drum’s article about a legitimate Doritos rebrand in 2019. The farce, however, goes to show why this classic American brand continues to capture the interest and attention of consumers everywhere.
Doritos, the iconic cheesy, triangular snack, has been leaving fingers coated in orange dust for decades. It’s made us laugh with hilarious Super Bowl commercials. And it’s even made a few appearances on the silver screen. What it hasn’t done is rebrand its iconic packaging this year – much to the confusion of fans, who were recently duped on social media.
In late April, Twitter user @gbrlhoyle, a digital artist, tweeted an image of a new minimalist-style Doritos ‘rebrand’, depicting packaging in solid, matte colors with a streamlined typeface and a simple equilateral triangle replacing the standard blazing, angular version in the logo. He used it in a thread discussing why he opposed the broader trend toward minimalist branding, pointing to Taco Bell’s redesigned logo as a prime example of this shift.
read more (drum)
Doritos, the iconic cheesy, triangular snack, has been leaving fingers coated in orange dust for decades. It’s made us laugh with hilarious Super Bowl commercials. And it’s even made a few appearances on the silver screen. What it hasn’t done is rebrand its iconic packaging this year – much to the confusion of fans, who were recently duped on social media.
In late April, Twitter user @gbrlhoyle, a digital artist, tweeted an image of a new minimalist-style Doritos ‘rebrand’, depicting packaging in solid, matte colors with a streamlined typeface and a simple equilateral triangle replacing the standard blazing, angular version in the logo. He used it in a thread discussing why he opposed the broader trend toward minimalist branding, pointing to Taco Bell’s redesigned logo as a prime example of this shift.
read more (drum)
