domains Domain name protection and enforcement in eSports

Spaceship Spaceship


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In the fast paced field of esports, where competition is fierce and innovation knows no bounds, esports brands, teams and digital media companies will be acquainted with establishing and investing in strong unique brand identities.
Brand protection strategies include steps to safeguard trade marks, copyrights, designs, patents and trade secrets. Trade marks often feature in domain names, websites and marketing across digital/social media channels, helping to build a distinct digital presence and online identity which esports fans, sponsors and investors recognise.
As a company’s online presence, success and brand reputation grows, unfortunately, so do potential threats online from bad actors. Kosnahan Law has seen firsthand how identical or confusingly similar trade marks can impact global brands, particularly when it is intentionally used in domain names for fraudulent purposes.

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