The performance of .cc has surprised me.
Among the 300 best new startups, five have built their businesses on .cc, followed by .net (4), .me (3), and .tv (2). In the western world, .cc is seldom heard but the other three are popular choices. China now paints a different picture — .cc may be emerging as a credible extension ahead of the other three.
.cc promoters often cite the advantage of country extensions being the shortest (2 characters only), thus allowing startups to use very short, cool name to stand above a long, dull name on mainstream extensions. They say cc also means “Chinese company” or “commercial company” (can a company be non-commercial?), so very suitable for end users. Let’s look at the five startups and see if that is true.
Youplus.cc
YOU+ provides apartment accommodation with a social feature. The company does not seem to own its .com and .cn names.
Mrfood.cc
黄太吉 (Huangtaiji) is a food delivery service. The company does not seem to own .com and .cn.
Fotoplace.cc
足 记 (Zuji) is an app to record your life like a movie. The company also owns .com but Baidu confirms .cc being their official website.
Huochaihe.cc
火 柴盒 (Huochaihe) is an app which allows sharing of memories in life such as song or poem. The company also owns .com but .cc is their official website.
Enjoymedia.cc
英众 (Yingzhong) is a sports-related video service. The company does not seem to own .com and .cn.
Interestingly, both Zuji and Huochaihe own their .com names yet they prefer to focus on .cc.
What we do know is some of the best emerging startups in China have built their businesses on .cc, which gives credibility to this extension. However, they have not taken advantages offered by country extensions such as .cc. So, I’m not sure if this trend will take root
This is an extremely well written article and you may read the complete article here
Among the 300 best new startups, five have built their businesses on .cc, followed by .net (4), .me (3), and .tv (2). In the western world, .cc is seldom heard but the other three are popular choices. China now paints a different picture — .cc may be emerging as a credible extension ahead of the other three.
.cc promoters often cite the advantage of country extensions being the shortest (2 characters only), thus allowing startups to use very short, cool name to stand above a long, dull name on mainstream extensions. They say cc also means “Chinese company” or “commercial company” (can a company be non-commercial?), so very suitable for end users. Let’s look at the five startups and see if that is true.
Youplus.cc
YOU+ provides apartment accommodation with a social feature. The company does not seem to own its .com and .cn names.
Mrfood.cc
黄太吉 (Huangtaiji) is a food delivery service. The company does not seem to own .com and .cn.
Fotoplace.cc
足 记 (Zuji) is an app to record your life like a movie. The company also owns .com but Baidu confirms .cc being their official website.
Huochaihe.cc
火 柴盒 (Huochaihe) is an app which allows sharing of memories in life such as song or poem. The company also owns .com but .cc is their official website.
Enjoymedia.cc
英众 (Yingzhong) is a sports-related video service. The company does not seem to own .com and .cn.
Interestingly, both Zuji and Huochaihe own their .com names yet they prefer to focus on .cc.
What we do know is some of the best emerging startups in China have built their businesses on .cc, which gives credibility to this extension. However, they have not taken advantages offered by country extensions such as .cc. So, I’m not sure if this trend will take root
This is an extremely well written article and you may read the complete article here
